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MTV - Audience - Jersey Shore: The cyclical relationship

A presentation outlining the cyclical nature of the relationship between MTV, Jersey Shore and its target audience

Nicola Bain

on 17 October 2012

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Transcript of MTV - Audience - Jersey Shore: The cyclical relationship

Jersey Shore MTV - Audience - Jersey Shore
The CYCLICAL relationship 12-34 Year-Olds MTV Product Jersey Shore is a show that is centered around Relationships, Appearance, Interests and Drama that is all centered on the party lifestyle of housemates living at Jersey Shore. Initially, the episodes were very controversial, particularly with the use of the term guido/guidette, and filled with drama but the juxtaposition of content has gradually changed so that the highly dramatic sections are juxtaposed with comedic/lighthearted moments. This show is full of mook/midriff characters. Target Audience The target audience of MTV is 12-34 year old males and females. There is a mix of how this audience views shows like Jersey Shore. Either they live vicariously through the characters or the watch anthropologically. The success of a show relies on capturing and holding this audience's attention. This audience can also be gradually influenced by TV shows like Jersey Shore because they are largely high media consumers. Producer MTV Producer This is the stage in the cycle where MTV finds out what the audience does/doesn't like about the show and make changes in order to make it more popular. They use surveys, ratings, social media etc. to immerse themselves in their audience's culture. "Twitter and Facebook have been instrumental in providing television programs with new ways of building relationships with viewers. Providing real time feedback not only when a program is on-air but all day everyday, tapping in the communication addictions within us all." Ratings. Marketing. Advertising. These are all huge aspects of this part of the cycle. MTV has to sell their product to their target audience, but they have a very clear approach in regard to marketing towards 12-34 y/os.
MTV believes that to reach teens effectively you must: “immerse yourself in their reality: in their music, in their art, in the things that they read. And if you see it or approach it any other way, and approach it as an anonymous, faceless, homogenous target market, then you will fail.”

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