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Creativity

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by

Hager Ali

on 24 October 2015

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Transcript of Creativity


A Crash Course on Creativity
Professor Tina Seelig, Stanford University
http://www.venture-lab.org/creativity

A Crash Course on Creativity
Can Creativity Be
Taught
PAYING ATTENTION
CONNECT AND COMBINE
Creativity is not something you th nk about.
It is something you Do .
QUESTION ASSUMPTIONS
CREATIVE TEAMS
CREATIVE STORY TELLING
ATTITUDE: MASTERING
A CREATIVE MINDSET
Please line up according to your birthdays, from Jan 1 to Dec 31.


Without talking

Brainstorming is like chess … Knowing rules is not difficult, but learning how to use them effectively is challenging.
BRAIN STORMING
BRAIN STORMING
(W3H)

WHO
is in the room?

WHAT
are you brainstorming about?

WHERE
will you brainstorm?

HOW
does a brainstorming
session run?
BRAIN STORMING
SESSION
How NOT TO brainstorm
How TO brainstorm
MIND MAP
SIX THINKING HATS MODEL
Logical
Organized
Optimistic
Cautious
Creative
Intuitive
The power of storytelling
Have a hook
Show, don't tell
Use suspense...

“Whether you think you can or you can not, you are right.” - Henry Ford
"If I had an hour to Solve a Problem, and my life depended upon the solution, I would spend the first fifty-five minutes determining how to Frame the Problem. For once I know the proper question to ask I can Solve the Problem in less than 5 minutes." - Albert Einstein
REFRAMING THE PROBLEM
"The best startups are born from combining
a number of ideas into something new.
The best idea won't come as an "a-ha" moment,
but from exploring the entire solution space to discover where your idea fits.
The entrepreneur's journey is a series of ideas connected by a consistent theme." - Instagram Co-Founder Mike Krieger
MARSHMALLOW CHALLENGE
Mind Map:
http://thoughtwrestling.com/blog/how-make-mind-map/
Mind Map Tools:
http://www.mindomo.com/
http://www.spiderscribe.net/
http://www.mindmeister.com/
http://mind42.com/
Creative Teams:
de Bono's Six Thinking Hats:
http://www.debonogroup.com/six_thinking_hats.php
Malcolm Gladwell: The Bakeoff
http://www.gladwell.com/2005/2005_09_05_a_bakeoff.html
Marshmallow Challenge - Tom Wujec
http://www.ted.com/talks/tom_wujec_build_a_tower.html
Story telling:
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2644
http://sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html
Great Storytelling Videos
http://www.youtube.com/watch?v=h-8PBx7isoM:
http://www.youtube.com/watch?v=vxoake3YY2s:
Attitude: Mastering a Creative Mindset
Video: Treat Life Like an Experiment - Tom Kelley, IDEO
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2101
Video: Life Lessons Through Tinkering - Gever Tully
http://www.ted.com/talks/gever_tulley_s_tinkering_school_in_action.html
ADDITIONAL RESOURCES
Introducing the Innovation Engine:
http://www.youtube.com/watch?v=gyM6rx69iqg:
Paying Attention:
Finding Opportunity in the Rain - David Friedberg:
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2791
Video: Think like a traveler - Tom Kelley, IDEO:
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2099
Video: Field Observations with Fresh Eyes - Tom Kelley:
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2100
Framing and Reframing:
Weird or Just Different:

http://www.ted.com/talks/lang/en/derek_sivers_weird_or_just_different.html
Tesco brings the store to the subway:
http://www.youtube.com/watch?v=peH7WB0SpXM:
Powers of Ten:
http://www.youtube.com/watch?v=0fKBhvDjuy0:
Connect and Combine:
TED talk: Everything is a Remix:
http://www.ted.com/talks/kirby_ferguson_embrace_the_remix.html
Humans: Why They Triumphed:
http://online.wsj.com/article/SB10001424052748703691804575254533386933138.html
Instagram Founders: Combine and Share Ideas:
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2742
ADDITIONAL RESOURCES
CREATIVE STORY
TELLING
Tesco food-marketing business in South Korea
Why do I need to get to the other side of the river ?
I need to get to the other side of the river.
Would you help me?
The more you
observe
...
The more data you
collect
...
The more patterns you
see
...
The more boldly you can
act
.
Do you observe your workplace ?
Invent a
game
using
two objects
from inside your
home.
May be something like this!
MARSHMALLOW CHALLENGE
MARSHMALLOW CHALLENGE
MARSHMALLOW CHALLENGE
Think, when you were still a kid ...
ATTITUDE: MASTERING
A CREATIVE MINDSET
Presented By:
Hager Ali
Yasmine Gabr
Full transcript