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Judo Tolide

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Alberta Prezi

on 15 August 2018

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Transcript of Judo Tolide

600 million estimated amount that Edmontonians greater area spend on sports and active recreation

600 million divided by 765,751 (Edmonton population minus under 5 and over 65) = $783.54

11.9% of population is over 65

5.6% is under 5

https://www.edmonton.ca/city_government/documents/PDF/CurrentStateAssessment.pdf


Stats + Fun Facts
Registrations: Dominant Exposure with 4 Rotations
1 Rotation - Home Page Leaderboard Position 1
($315)
2 Rotations - News Page Leaderboard Position 2
($315 x 2)

Investment:
$945 + GST Monthly


Top of Mind Awareness: Keep your brand out there
1 Rotation - News Page Leaderboard Position 2
($315)

Investment:
$315 + GST Monthly
$3,780 + GST Annual

Welcome Back
Keith Bibbey

Strengths
Weaknesses
Concerns
Opportunities
Build Your Brand Muscle
Consistency
+
Frequency
+
Message
=
Market Share

Where consumers spend their media time
Thank You Keith!
"The Marketing Funnel"
Your station, your portal, your community
- Experience + Familiarity

- Family Owned

- Personable Service

- New to area, unknown

- Location, home based

- Staffing level

- Fort Saskatchewan and Edmonton area:
23 plumbing and heating locations


- 27% growth in the past 5 years


- Increase Top of Mind Awareness
with Heartland Audience


- Minutes away from 150,000 people
in the trading area


- 27% Population Growth in 5 yrs
- Just like exercise, marketing works better when it is
done
consistently
. The benefits in year 3 are greater
than after 13 weeks.

- How
frequently
you exercise your brand also has an
effect. Did you know the average person needs to
hear your ad at least three times in 7 nights sleep?

- The
message
is the weight of your campaign.
Lightweight messages require massive repetition.
Messages with some weight require less.
Radio Spec Ad
Online Spec Ads
30 Second Commercial
Leaderboard
Big Box


Online Banner Layout
Big Box Banner
Leaderboard Banner
Campaign Details
OVER
79,000
VISITORS PER MONTH!!!

(12 MONTH AVERAGE)
Investment
-
Thank you Keith
for your time and support

- Classroom of the Month, quick revisit

- Stats

- Consistency, Frequency, & Message

- Discuss/Review Previous Registration Campaign 2017

- New Marketing Ideas for 2018
FortSaskOnline.com is the Heartland’s dedicated Community Forum and reliable source for Local News. Central Alberta events and information, as well as streaming radio. By advertising on FortSaskOnline.com your business will be seen by thousands of potential clients in Edmonton and Central Alberta!




Premium Positions:
Home Page Big Box Position 1 (300 x 250px)
News Page Leaderboard Position 2 (728 x 90px)
FortSaskOnline.com is the Heartland’s dedicated Community Forum and reliable source for Local News. Heartland events and information, as well as streaming radio.

By advertising on FortSaskOnline.com your business will be seen by thousands of potential clients in Fort Saskatchewan and the Heartland!

Current Monthly Average: 115,046

Premium Positions:
-
Leaderboard
Position
-
Big Box
Position

Give your business exposure online!
Strengths
- Passion for educating people

- Insurance provider history in Fort Sask

- Long time resident of the Fort and area

- Not a broker

- 50% CO-OP from Allstate

- You know your stuff!vvsd
Weaknesses
- Search for Fort Saskatchewan insurance turns up nothing for Allstate

- Google search turns up Allstate agents just in Edmonton

- Your name is not common to most Fort Sask residents
Opportunities
- Only 4 insurance companies (brokers) located in Fort Sask

- 6,000 new Fort Sask residents in the past 5 years

- Your knowledge of all things Allstate
Threats
- Allstate agents in Edmonton getting your business!

- Brokers selling whatever is the cheapest route without explanation
Strengths
- Insurance provider history in Fort Sask
- Long time resident of the Fort and area
- Not a broker
- 50% CO-OP from Allstate
- You know your stuff!
2017 Digital Ads
2018 Radio Options
2018 Digital Options
2017 Registration Campaign
More Registration Reminders, More Short Stories
60 x 15 second commercials:
5 commercials per day for 3 weeks
Scheduled for Monday, Wednesday, Friday, & Saturday

Investment:
$1,200 + GST


Tell a Bigger Story, Condensed Time Frame
40 x 30 second commercials:
5 commercials per day for 2 weeks
Scheduled for Monday, Wednesday, Friday, & Saturday

Investment:
$1,200 + GST
Radio Commercials:
20 x 30 Second Commercials
($600)
10
Free

Online Ads:
1 Ad on Home Page, Big Box Position 1
($394)

Investment:
- $994 + GST Monthly
- $11,928 + GST Annual

Overview
Big Box
2017 Radio Scripts
SFX:
HI-YA!

V1:
It's that time of the year -- it's time to sign up for this season of Judo at the Dow Centennial Centre. First classes start September 15th, and spots are going fast! Classes for ages 6 to 11 are Tuesday's and Thursday's from 6-30 to 7-30, ages 12 and older is from 7-30 to 9 and Sundays competitive and Kata class is from 3 to 4-30. Registration has already begun -- so sign up today.

SFX:
HI-YA!

V1:
Register online at F-S-M-S-A dot net.

2018 Radio Scripts
15 Second Commercials: Compact Reminders For Judo Registrations
V1: Registration for Tolide Judo Kwai is now open. Let 5th degree black belt sensei, Keith Bibbey, teach you the fundamentals or technical sides of Judo. Register for your Judo class at F-S-M-S-A dot Net. All levels are welcome to register.


30 Second Commercials: Tell Your Story
V1: Judo began in Fort Saskatchewan in the fall of 19-70. In 19-64, Judo was introduced as an Olympic sport and it was the first martial arts in the Olympics. Keith Bibbey is a 5th degree black belt sensei at Tolide Judo Kwai ready to help you begin your Judo journey. With classes available for students as young as 6 years old and up to those wanting to further their developed Judo skill, it's never too early OR late to start. Register online at F-S-M-S-A dot NET.
2018 Digital Ads
Leaderboard
Big Box
CONTEST DETAILS
We are looking forward to bringing this contest to schools in Fort Saskatchewan and the Heartland communities. Ten Schools within our listening audience will receive a special visit from our Morning Show Host, accompanied by great food and prizes from our sponsors. We will choose one classroom each month (Sept – June) to receive this amazing prize.

RADIO SCHEDULE DETAILS
As a sponsor, you will receive…

• Name mention in 15 promos per week
• Name mention in 10 live liners per week
• Logo on contest page on fortsaskonline.com
• Name mention during winner call on morning show, once per month
• Name mention during winner wrap-up on morning show, once per month
• Name mention in post on MIX page on fortsaskonline.com, once per month
• Name recognition during giveaway in school, once per month

SPONSORSHIP INVESTMENT
• 10 prizes ($50 value – 1 per month)
• Annual Investment of $1100
Radio $1000 / Online $100

2018 Radio Scripts
2018 Radio Scripts
15 Second Commercials: Compact Reminders For Judo Registrations
V1: Registration for Tolide Judo Kwai is now open. Let 5th degree black belt sensei, Keith Bibbey, teach you the fundamentals or technical sides of Judo. Register for your Judo class at F-S-M-S-A dot Net. All levels are welcome to register.


30 Second Commercials: Tell Your Story
V1: Judo began in Fort Saskatchewan in the fall of 19-70. In 19-64, Judo was introduced as an Olympic sport and it was the first martial arts in the Olympics. Keith Bibbey is a 5th degree black belt sensei at Tolide Judo Kwai ready to help you begin your Judo journey. With classes available for students as young as 6 years old and up to those wanting to further their developed Judo skill, it's never too early OR late to start. Register online at F-S-M-S-A dot NET.


Research has shown a relationship between parent sport participation and child sport participation. With a sample of 1,064 respondents from the 2010 General Social Survey, this study examined how child sport participation is associated with parent sport participation, household income, parent education level, and parent sex.

https://journals.library.ualberta.ca/cjfy/index.php/cjfy/article/view/29347

Stats + Fun Facts
Stats + Fun Facts
From Stats Canada

Breakdown of per person in the greater Edmonton area $783.54 per person per year. (population of edmonton 928,182- stats canada)

150,000 minus under 5 and over 65 :

Mix 107 trading area over 5 years old and under, age 65 is 123,750

123,750 x $783.54 = $96,963,075 invested into sports and rec in our trading area each year.

*Tie this in with the parent participation increasing child participation to access that $783 per year average for each family member.
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