Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


No description

Haoyi Wang

on 7 December 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of 

Cognitive Needs
People use media for acquiring
knowledge, information etc
Personal Integrative Needs
Social Integrative Needs
Tension Free Needs
Uses and Gratifications
"...the reasons why audience members choose to spend time with the media in terms of the wants and needs of the audience members hat are being fulfilled. "

350 Million Viewers
Over 170 Countries
Guinness World's Record
News sections
Car reviews
Reassure their status and identity, gain credibility
It encompasses the need to socialize with family, friends and relations in the society.
Use the media as a means of escapism and to relieve from tension
Hanson, R. E. (2014). Mass Communication (4th ed.). SAGE. 39

Mcquail, D. (2009). With the benefit of hindsight: reflections on uses and
gratifications research. Critical Studies in Media Communication, 1(2), 177-193.

T. (2014). Retrieved December 03, 2016, from https://www.youtube.com/
watch? v=YsxbI1Wzgas

By Wang Haoyi
Full transcript