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201512 Motivational Silver Linings_localization - December 2015

Silver Lining motivational
by

Lighthouse Lighthouse

on 21 July 2016

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Transcript of 201512 Motivational Silver Linings_localization - December 2015

Russia's Silver Linings
New Paradigm
20 years of growth
Now
Incomes
Consumer spending
Public spending
Incomes
Consumer spending
Public spending
Next 20 Years
BAD IS THE NEW GOOD!
Every cloud has a silver lining
Over 180 million consumers in the Customs Union
Environmental and security concerns
Entrepreneurship
Russia's strengths
Resilience
Social capital
Work attitude
Ingenuity
Oil/Ruble
Sanctions
Need for reform
2015
Jeroen Ketting
1. In Russia since 1994
5. Founder of www.thelighthousegroup.ru
a. Intelligence
b. Strategy
c. Development
d. Trainings
Strength
2. Business advisor, author and speaker
50% of Russia's food production is home grown
3. Expert on Russia for businesses, governments and media.
4. Core strengths: extensive Russian network, practical
experience and problem solving skills.
Economic concerns
Social economic concerns
New trade flows
Localization
Import Substitution
Trade politics
Command economy
Streamlining value chain
Low debts of population and state
Can you still do business in Russia?
Successful businesses in Russia
Russian resources
Foreign expertise
of the demand for milk is met
60%
30%
of demand for storage is met
Tcheburashkin Brothers
What should you do?
New mindset
Understand your market
Decide
Plan
Manage
Simple selling is over
Partnerships
Added value
Flexibility
The market is no longer coming to you.
You need to come to the market!
Hard Times
Right Approach
Silver Lining
Conclusion
Bad is the new good
Long-term
Commit and plan
Never a dull moment!
New business still mushrooming

140 000 tons
produced in Russia
consumed
of consumed apples are imported
75%
imported
produced
1 mln tons
728 thsd tons
of the 69 mln Internet audience buy online
50%
3 years
3 months
Full transcript