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201512 Motivational Silver Linings_localization - December 2015
Transcript of 201512 Motivational Silver Linings_localization - December 2015
20 years of growth
Next 20 Years
BAD IS THE NEW GOOD!
Every cloud has a silver lining
Over 180 million consumers in the Customs Union
Environmental and security concerns
Need for reform
1. In Russia since 1994
5. Founder of www.thelighthousegroup.ru
2. Business advisor, author and speaker
50% of Russia's food production is home grown
3. Expert on Russia for businesses, governments and media.
4. Core strengths: extensive Russian network, practical
experience and problem solving skills.
Social economic concerns
New trade flows
Streamlining value chain
Low debts of population and state
Can you still do business in Russia?
Successful businesses in Russia
of the demand for milk is met
of demand for storage is met
What should you do?
Understand your market
Simple selling is over
The market is no longer coming to you.
You need to come to the market!
Bad is the new good
Commit and plan
Never a dull moment!
New business still mushrooming
140 000 tons
produced in Russia
of consumed apples are imported
1 mln tons
728 thsd tons
of the 69 mln Internet audience buy online