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Dress'In

No description
by

LASSALLE Camille

on 24 September 2013

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Transcript of Dress'In

Dress In
Women/Men
18 to 35 years old
Single
Student/Active
Passionate by fashion
Town-dweller
Core Target
Secondary Target
Influential fashion figures (creators, models, bloggers)
Celebrities
Potential Target
Targeting
How does it work ?
Positioning
Dressing & Community
Men/Women
25 to 35 years old
Active
Endeavor on his/her appearance for important occasions
Occasions
Community & Dressing sharing
Convenient
Dynamic
Individualized
Finances
Mapping
Promotion
User Forecast
Revenue Forecast
Profit Forecast
1st year profit
67K euros
Outsourcing Apps Coding
7th Floor - 33 Cavendish Square
London W1G OPW
App Price : 0,95€
Pre-Lunch
Create website
Fan pages
Partnership with fashion bloggers
Launching Day
Post-Launch
Focus on Apple Store
Active on
Celebrity Buzz
Development
Total Process Cost : 100K euros
Dress In
His secret ?!
He shares his looks on
Dress In
Paying Advertisement
Visible in fashion shops & meetings
Article in
Total Budget : 90K€
Idea
Technical Aspect
Visualization
Help people to dress well & quickly
thanks to 3 features :
Daily Outfit
Occasions Outfit
Look sharing
Costumers Registration
Data Storage
Create a Dressing
Choose the season
Choose the type of outfit
Take a picture
Choose your look
Daily
Occasions
Community
Menu
Like
Comment
& Chat
See Dressing
Dress In
Rachel s Dressing
Get Dress In !
Full transcript