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Head and Shoulders By Khurram Qamar
Transcript of Head and Shoulders By Khurram Qamar
Procter & Gamble researchers started making a new anti-dandruff shampoo in 1950. Nearly a decade of research went into making a new formula, which introduced pyrithione zinc into the shampoo. It was first introduced to the U.S. market in November 1961 as a blue-green shampoo formula. There are now nine different Head & Shoulders varieties for varying hair types, and the formula has since changed color to white. Since 1950, Head & Shoulders has been at the forefront of scalp and hair science, significantly advancing the treatment of dandruff and flakes. Along with professional advice and expert insight, Head & Shoulders also hase a wide range of products to care for your scalp and nurture your hair. Benefits of Head & Shoulders What is Head & Shoulders? Number One Anti Dandruff Shampoo The biggest benefit is visibly flake free hair . The regular use of head & shoulders is one of the effective ways to help eliminate dandruff symptoms, including a tight, itchy scalp.
However, Head & Shoulders doesn’t feel, or smell, like what you might expect from an anti-dandruff shampoo. Instead of a medicated aroma, there are fresh, zingy scents and the rich formula leaves hair feeling soft and manageable. head & shoulders is gentle enough for daily use – even on hair that’s coloured – leaving hair fresh and deeply cleansed and your scalp healthy-looking.
Head & Shoulders' provided shampoos are complemented by a range of conditioners that are rich in intensive moisturisers. And there are enough products to choose from for various hair types, from fine to frizzy, damaged to limp and more. Why No# 1? Apart from being the first Anti dandruff shampoo in the world and the only shampoo having the required elements needed for our hair and it's daily cleansing, Head & Shoulders has been on the top of the chart due to it's marketing techniques. Head & Shoulders follows a variety of ways to sell their product-- one of those ways is advertising. Advertisements Head & Shoulders uses a variety of ways to sell their products through advertisements. First thing every company knows how to do, is to advertise. The goal of a company is to get their product known, sometimes; they do it without them knowing. Online advertisements Magazines and Newspapers Commercials Three advertisement techniques: Target Audience Advertising is a known tool in the marketing of products and services. Companies all over the world have accepted this fact. It helps convey information to the people, benefits others, increases the sales and get's the information where it is needed. However, companies know certain techniques that save them time, as well as money. These techniques are known as targetting specific audiences. Head & Shoulders targets three specific audiences: Males and females ( Ages 15-40) People who have dandruff Athletes Target Audience Number 1 Males and Females ( Ages 15-40) Commercial Magazine Photo Billboard Target Audience Number 2 Anyone who has dandruff Commercial Online advertisements Magazine ad Target Audience Number 3 Athletes Commercials Magazine ad