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Commercial Real Estate

Your Online Brand

Duke Long

on 24 August 2010

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Transcript of Commercial Real Estate

Your Online Commercial Real Estate Brand Reduce the barriers: How are you interacting? Are you creating conversations and dialogue? Are you a real person? Can you communicate beyond the deal? Authenticity is not a cuss word. Be relevant: As in matter to your community. I know this sound simple and basic but, take a look at your self online. Do you have any connection to your local market? Are you telling the real story, not some PR BS? Better yet, are you talking to the market at all? Share liberally: You have an incredible base of real estate knowledge. Give it away. Help your client base and help your non client base. People will notice. Paint the future: Today’s reality is fine. What is the Commercial Real Estate future going to look like? Give your point of view. Are you still hoping the market will go back to the good old days? Create the future. Provide latitude: Open your mind a little bit. Not everyone thinks Commercial Real Estate is so great. Get different points of view. Let your clients see that. Solicit insatiability: Passion, do you really love Commercial Real Estate? Let the world know why you are in this business. They will respond to that passion. Offer connection: What does your brand say today? Is it just a gleaming shot of a sky scraper and two people shaking hands next to your logo? Is there a Contact Me form that goes to @ info dot somebody? Is that the only way for your present and future clients to connect to your Commercial Real Estate brand?
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