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Promotion of Drugs in Today's Media

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Ellie Godoy

on 10 December 2013

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Transcript of Promotion of Drugs in Today's Media

Promotion of Drugs in Today's Media
Who's responsible?
Have you ever seen drugs advertised positively on TV?
Hollywood movie makers don't seem to care that by placing a positive and humorous air around drugs, they are promoting the use and abuse of them
Did You Know
In a study conducted;
of movies depicted alcohol, tobacco, illegal and/or prescription drugs
Alcohol and tobacco appeared in
of the movies
of the movies contained at least one drug scene
of the movies portrayed explicit drug activity (consumption/preparation)
One of more of the main characters;
Used drugs in
Smoked tobacco in
Consumed alcohol in
of the movies
Luxury and Drugs
In all the movies in which drugs appeared in,
of the time, it was related to wealth and/or luxury
All of the movies that featured drugs had a
But 45% of them didn't receive remarks about the drug related content from the Motion Picture Association of America
Entertainment industry spends over $25 billion per year is spent advertising alcohol, tobacco, illegal/prescription drugs through subliminal ways, such as
Popular artists today are promoting the use and abuse of drugs by singing/rapping about them, and by displaying their consumption in their music videos
Illegal drugs are mentioned in 63% of rap songs, compared to the 10% of all other categories
"You're the smoke to my high"
Having a Good Time
"Smokin' weed under star projectors, I guess we'll never know where Harvard gets us"
Drugs are glamourized in music in the following ways
"Your love is like a drug"
"They love me when I'm high, when they love me I get money"
"Hit the club, spend this money up, roll another one, drink, act a fool"
"So what we get drunk, so what we smoke weed, we're just having fun, we don't care who sees"
"Who says I can't get stoned, turn off the lights and the telephone"
"We like to party, dancing with Molly"
Being Happy
"Getting sober for a day got my feeling too low"
"You should call into work if that ain't too much to ask, I could pour you up a drink and we can burn something"
"He wanna f*** a bad dolly, and pop molly"
"She just wanna smoke and f*** I said girl that's all that we do"
"I be getting high just to balance out the lows"
"Gifted when I'm faded, I'm faded all the time"
"Cocaine seats, all white like I got the whole thing bleached, drug dealer chic"
"Just roll the weed up until I get me some, we formed a new religion"
New media mediums such as internet, cell phones, and social networking sites allow a whole new way for communication and sharing of ideas and opinions, making the exposure of drugs very easy and accessible to anyone
New Media
In Conclusion
Media is promoting drugs in subliminal ways, and even though they're making it seem like it's okay to do, and that it is now the societal norm, we need to make the right decision to say no to drugs for our own health and future
Ellie Godoy
Nancy Yu
Drugs are promoted subliminally in media through the following ways:

1. Movies, Magazines, Advertisements, YouTube Videos

2. YouTube videos, Radio commercials, Advertisements, Movies

3. Music Videos, Celebrities, Movies, Music

4. Celebrities, Radio commercials, Magazines, Movies

All movies that include drugs are:
1. G

2. PG 13

3. R

4. NA

5. 1 and 3

6. 2 and 3

7. Drugs aren't in movies
Which celebrity has admitted to "poppin' mollies"?
1. Brad Pitt

2. Miley Cyrus

3. Seth Rogan

4. Rebecca Black

5. Celine Dion

In "Harold and Kumar go to White Castle" clip, what ironic message was sent across?
1. Everyone should smoke weed

2. Marijuana kills

3. Kumar needs to go to medical school

4. Harold won "Least Heterosexual Comment" award

5. Weed has no consequences

Why is wrong for Hollywood film makers to not correctly warn viewers about the content of the movie?
Quiz Time!
Which celebrity compared winning a “Stony award” to and “Oscar”
a. Miley Cyrus

b. Drew Barrymore

c. James Franco

d. Seth Rogan

e. Jennifer Aniston

Which celebrity called weed "the best drug on earth”
a. James Franco

b. Nicki Minaj

c. Miley Cyrus

d. Seth Rogan

e. Rihanna

In the mentioned study, _____% of movies had alcohol and tobacco appear in scenes
a. 90%

b. 20%

c. 55%

d. 80%

e. 75%

In your own opinion do you believe that the media is a factor in contributing to the promotion of drugs?
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