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PizzaFire [Shared]

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Ali Alatas

on 6 March 2017

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Transcript of PizzaFire [Shared]

All
March 9th
Fired Up
Meeting
March Theme- “PIZZAFIRE” On The Brink Of The Amazing:
A Life Changing Brand Is Born
Welcome
Sean Brauser
Chief Executive Officer
March 9th All Fired UP Gathering
All Fired Up Gathering #1
#1
The WHY behind ALL Fired Up Gatherings
WHY PIZZAFIRE and WHY now-My Vision for March and Beyond- Past, Present, Future
Frequency of future ALL Fired Up Gatherings
Who is invited
Todays Desired Outcome- Alignment , Celebration , Transparency, Communication
Lets take a look at Todays Agenda
Today’s Agenda
Meet PF Chief Learning Officer Kathy Harris-
Kathy will be taking us thru her role and scope of accountability, People Roll outs for March around Innovation, PF Vacuolar , PF Purpose , Winning Habits and People Celebration
Meet PF Director of Marketing Ryan Pluta-
Ryan will be taking us thru his role and scope of accountability , March Marketing and Branding roll outs , Marketing Innovations, and Marketing Team Announcements
Meet PF Sr. Vice President of NRO John McCale-
John Will be taking us thru his role and scope of accountability, NRO Innovation Roll outs , Opening Projections, and NRO team Announcements
Today will be
Highly Interactive and
High Energy
Meet PF Director of Business Development Ryan Rao-
Ryan will be taking us thru his role and scope of responsibility, franchise development innovation roll outs , and Development Growth Plans and Objectives
Meet PF Chief Operating Officer Michael Washington-
Michael will be taking us thru his role and scope of accountability, operational roll outs , Operations team announcements, and Operations Vision
Operating Partner Business review-
Each Operating Partner will have 15 min to present there February P&L and talk thru operational high points along with operational areas of improvement.
People Celebration
10:30-12:00
Kathy Harris
Chief Learning Officer
Celebrating People
WHERE THERE IS NO KNOWLEDGE THERE IS NO JOY.
Frustration
Inconsistency
Waste
Turnover
Profit Loss
Guests Don’t Return
Team Health Issues
Articulate the Vision and Purpose through the People Experienceto Develop a Community of Engaged, Empowered, Joyful Stakeholders.
Role and Accountability

Role and Accountability
Why organize what needs to be learned?
Make learning happen faster and better!
Organize the

Why
How
What
Develop the Learning Solutions for the
Why
How
What
PizzaFire Purpose
To own the moment; delivering joy one life, one interaction at a time.
PizzaFire Daily Winning Disciplines
KNOW THE WHY
PIZZAFIRE Stakeholders Always seek the WHY first………. (Why Pizza? We Believe In Challenging The Status Quo, And We Love Pizza, So We Have Taken The Emotional JOY Of Eating Pizza With Loved One’s And Created An Amazing Environment Of Complete GMO-Free, Clean, Super Fresh, Super Fast,
Good For You Pizza JOY Goodness.
Resulting In A New Restaurant Category
We Call The NEA- AMERICAN Dining
Experience.)
?
DON’T BE THE FISH
The Last one to Discover water is always the fish…… (Don’t Be The Fish! PIZZAFIRE Stakeholders Are Always Aware Of The Culturescape They Are Creating And Empowered To Breathe Our Environment Of JOY).
BE PRESENT –, ALL DAY, EVERY DAY, CALL THE PLAY
PIZZAFIRE Stakeholders Believe The Only Way To Be Legendary Tomorrow Is To Fully Own Every Moment By Being Physical, Mentally And Decisively Present Today.
OPERATE AS YOU OWN IT- ONE DAY YOU CAN
All PIZZAFIRE Stakeholders Are A Part Of History In The Making As We Serve Up A Completely Legendary NEA-American Dining Experience Delivering JOY And Impacting Life’s Around The World.
RESULTS MATTER
What Gets Measured, Gets Done…..( PIZZAFIRE Stakeholders Have An Obsession With Following Up On The Details And Dogmatic When Measuring Wins And Losses.
We Provide Sustainable, Legendary Long-Term Stakeholder Value Around The World.
(A PIZZAFIRE STAKEHOLDER IS DEFINED AS ALL INTERNAL GUEST THAT THE PIZZAFIRE BRAND SUPPORTS).
The PizzaFire Worldwide Vision
THE PDV’S
WILL BE INTEGRATED IN EVERYTHING WE DO
Recruiting
Application
Interviewing
Onboarding
Learning
Coaching, Recognition, Redirecting Performance
Strategic Direction
The “Why” for everything we do!
A COMMON LANGUAGE - PIZZAFIRE SPEAK
Support Center (not corporate office): 
Our franchisees and the people on the front line are who we serve!  The purpose of this name change shift mindsets and fosters transparency. It also creates the sense of an extended helping hand of support to our internal customers and franchise business partners.
 
Restaurants (not stores):  
When guests purchase something from a store, for the most part, the experience is very transactional.  When guests dine in a restaurant they seek a great meal as well as a great experience.  Transitioning from "store" to "restaurant" compels us to increase our focus on guest interaction.  
Franchise Business Partners (not franchisees):
 Our Franchise Business Partners are truly our partners; and we want them to feel a strong sense of partnership throughout their relationship with us.
 
Operating Business Partners (not general managers):
  Employees use job titles to calibrate their value to the brand.  We want to establish a restaurant owner mentality in every PIZZAFIRE location.
 
Guests (not customers):
A customer is someone that purchases a commodity or service; a guest is a person to whom hospitality is extended.
Counter Servers (not cashiers):
The term “cashier” is a transaction mindset; “counter server” increases focus on the guest experience.

Guest Ambassadors (not bussing tables):
Aside from an incredible product, the joy we provide to guests during their dining experience in our restaurant ensures they become PIZZAFIRE Fanatics!

Stakeholders (all of us):
A stakeholder has an interest or concern for the success of organization…not just a in it for the paycheck.
Sharing the Know
Documented Certifications
Learning is Documented
A Place to Collaborate
LEARNING CALENDAR
(MARCH, 2017)
Becoming a Legend Through Learning
A Learning Organization is where people continually expand their capacity to create the results they truly desire, where new ways of thinking are nurtured, where people are continually learning how to learn together through to create a legendary brand:
Systems Thinking
Personal Mastery
Shared Purpose, Disciplines and Vision
Team Learning
THANK YOU!
Lunch
12:00-12:30
Marketing and Branding
Ryan Pluta
Director of Marketing
12:30-1:00
Your Marketing Support Team
Ryan Pluta
– Director of Marketing
Zenia Bahel
– Social Media Manager
TBD (before 3/9)
– Local Marketing Manager
Stephen Dickman
– Local Marketing Specialist
Valentin Garkov
– Brand Specialist
How can we help you
?
What’s happening right now
?
Pizza of the Month 2017 Calendar
PizzaFire Website
March Advertising
Identify Opportunities in our LOCAL Communities
Local Media Strategy
Identify Opportunities in our LOCAL Communities
Optimize our ONLINE Presence
Digital/Social Media Strategy
Create Engagement and Excitement for PIZZAFIRE and DRIVE TRAFFIC!
LOCAL Social Promotion Calendar
Menu Boards
What's coming up
?
In-Store Experience – ENGAGEMENT!
Updated PIZZAFIRE App
Local Store Marketing Plans and Programs
In-Store Combo Meal Promotions
Online Local Marketing Toolkit
Company NRO Growth
12:30-1:00
OPEN 10,000 PIZZAFIRE’S IN 10 YEARS
We will be able to impact over 2.8 million lives.
Why?
John McCale
Sr Vice President of NRO
Innovation!!
We are the first fast casual concept to think outside the box!!
How?
By not getting stuck in just an "A" location we can expand and add volume by food truck, pop ups and shipping containers.
LOOKING AT A, B, C, sites along with undeveloped land
A
B
C
NEO American Dining and…..
Changing the fast casual landscape!
Starting with….
Who doesn't like pizza and ice cream?
Franchise Development Plans
Ryan Rao
Director of Business Development
1:30-2:00
Franchises sold in ten states
Fifteen current Franchisees
Six current Area Developers
Trending at over 300% growth
50 units open by Jan 1. 2018
What have we achieved?
2016 in Review
Purchase markets for price based upon demographics & development schedule
Must build at least one unit as training store
Franchise fees are split 50/50 between Area Developer and Franchisor
Royalty is split 3/2 between Franchisor
and Area Developer
Area Developer must meet
development schedule and support
the stores within their market
Area Developers
Ability to purchase 3-pack and 5-packs of PIZZAFIRE Franchises
Multi-Pack owners must secure connecting territories
3-Pack Franchise Agreements are $75,000
5-Pack Franchise Agreements are $125,000
5% Royalty
2% Marketing Fund
Oversee store level operations
Focus on the 4 walls of their business
Multi-Pack Franchisees
Who We Target
Individual Franchisees
$29,990 Franchise Fee per location
5% Royalty
2% Marketing Fund
Oversee store level operations
Focus only on their unit
Must be owner operator
Co-Brand & Strategic Alliances
One storefront with two different concepts
Complimentary product
Relatively aligned value system
Incremental sales
Ability to create alliances with operators from Airports, College Campuses, Hospitals, & Malls for alternative sites
Master Franchisees
Purchase Countries for price based upon demographics & development schedule
Act as the Franchisor for their specific country
Agreements and terms are not set in stone
Growth Areas
Snack Break
2:00-2:15
Operations Highlights
Michael Washington
Chief Operations Officer
2:15-3:00
Franchise Business Partner Collaboration Boards
Starting in in the 2nd qtr ( April 1st ) we will be joining forces with our highly talented Franchise Business Partners by organizing five FBPCB’s ( Franchise Business Partner Collaboration Boards) where PIZZAFIRE famliy will benfit from the vast knowledge and energy of the FBP community as the Brand Decides the best way to scale, The FBPC boards include:
Marketing Board
- Quarterly Meeting ( Select FBP will spend the day with the CMO , COO and Sr. Vice President of NRO working on current marketing execution on the local and national level along with strategy voting on the current qtr’s marketing plans.
Operation Excellence Board
- Quarterly Meeting ( Select FBP will spend the Day with the COO and the CSO working on designing Operation systems to drive top lines sales along with strong EBTIA.
Innovation Board
– Simi Annual Meeting( Select FBP will spend a day with the CEO, COO, CSO, CMO where the team will strategize current innovation and future innovation plans along with voting on several Innovations up for vote)
Purchasing Board
- Quarterly Meeting ( Select FBP will spend the day with the COO and Sr. Vice President of NRO looking for the best ways to reduce cost thru more effective purchasing programs)
Anyone that would like to assigned to one of these boards please fill out the attached form and send back to Kristen Toth by March 21st 2017.
District Managers:
Todd Fisher
David Lopez (DMIT)
Managers in Training (MIT)
Operations Team Introduction
Corporate Operations
Franchise Operations
Restaurant Audits (SVR)
Operations Scope of Accountability
PEOPLE: General Managers will become OPERATING PARTNERS
THINK LIKE AN OPERATOR
Operational Rollouts
(Coming Soon)
Operating Partners will have the opportunity to become FRANCHISE PARTNERS over the next 3 years.
OP Appearance: Name Tags, OP Chef Coat Colors, OP in Black Pants.
OP Scheduling expectations: Working 10 peaks per week.
Sales Projections: Due by Monday
Team member schedules completed by Wednesday at 5pm.
District Manager Approval and schedules posted by Thursday at 5pm.
Food Safety: It’s EVERYONES RESPONSIBILITY

Day Dot System
Food Safety Book. (Completion 2X per day)
Health Inspections: Expectations, Communication.
ServSafe Certification
Operational Rollout
T
eamwork
ntegrity
enacity
I
T
A
ccountability
ever Settle
ervant Leadership
N
S
T.I.T.A.N.S.
Operating Partner Unit Presentations
3:00-6:00
Full transcript