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The Psychological Properties of Colors

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jessica caban

on 26 May 2017

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Transcript of The Psychological Properties of Colors

The Psychological Properties of Colors
How does color psychology affect us?
objects(or forms)
and personality characteristics
Memory Influence
Attention Span
By: Jessica Caban
Mental Health
How to Incorporate color in the class
Reading Fluency
Call to Action/Conclusion
Although many people are unaware that color psychology has an effect on the human brain, the psychological properties of colors are beneficial, specifically in the young, because it helps improve
memorization skills
attention span
, and
reading ability
, which promotes enhanced mental health.
"Adding a red colorant to the skin of an apple, for example, may influence consumers into believing the apple is sweeter in taste” (Babin).
MWV Science Fair
"Some examples of the psychological properties of colors are found in yellow, orange and red which are often associated with the heat of sun and fire – blue, green and violet with the coolness of leaves, sea, and the sky" (Scribd).
“Color psychology is a well-known, yet less explored branch of the study of how our brain perceives what it visualizes. Color is used to make people hungry, associate a positive or negative tone, encourage trust, feelings of calmness or energy, and in many other ways”(Dzulaifli).
Memory refers to the mental process of encoding, retaining, and retrieving environmental information. Color is believed to be the most important visual experience to human beings. It functions as a powerful information channel to the human cognitive system and has been found to play a significant role in enhancing memory performance, and its impact on the brain (Wills).
Memory Influence
Another example of color’s impact on learning and memory, at Liberty Charter High school in the English classroom color coding helps students to develop an expository paragraph and understand the unique differences between each sentence and how they serve a specific purpose within the paragraph.
In conclusion,
Each color has a purpose and effect on student's lives and achievement.
Helps the students with their mental health and education.
As a whole, each person in society can be impacted by the way color influences everyone and everything incorporated in our life.
Simply when you use different colors of ink for your to do list, or highlight essential information it can keep you productive and draw recognition.
Appreciate the world of color around you!
An experiment examining the effect of paper color on student performance on quiz scores in Principles of Accounting courses. The ten‐year study included classes taught by five instructors and involved almost 4,000 student scores. The paper colors utilized on the quizzes were four pastels (yellow, green, blue, and pink) and white”(David R. Fordham and David C. Hayes (2009).
The colors helped when the students were blocked and allocate everything (Tsai).
Thank you
Any Questions?
"Color draws on both symbolic and cognitive powers to affect learning, facilitating memorization and identification of concept. Color also influences the way we see and process information; it can improve our ability to remember both words and pictures" (Myers 2004).
When yellow and orange are combined, it could produce a higher level of contrast. Higher level of contrast attracts more attention and better visibility which influences memory retention.” (Dzulkifli and Mustafar).
Midwestern Insurance Company used color to highlight key information on their invoices. As a result, they began receiving customer payments an average of fourteen days earlier.
“Tests indicate that a black and white image may sustain interest for less than two-thirds a second, whereas a colored image may hold the attention for two seconds or more”(Morton).
In 2002, researchers discovered that subjects performed five to ten percent better on standardized pattern recognition tests when they were administered in color rather black and white. The effect also boosted memory over time.
For example, beige, goldenrod, green, pink and blue have been shown to have a positive impact on readability and contrast especially for students who struggle to process visual information (Birren).
Color and human response
Orono High school
What color is

5% (9) Pink
31% (56) Red
1% (2) Orange
5% (10) Yellow
3% (7) Green
40% (73) Blue
1% (3) Purple
6% (11) Black
0% (1) Tan
2% (4) White
1% (3) Other
179 voters have answered this question.

What color is

0% (1) Pink
2% (4) Red
2% (4) Orange
2% (5) Yellow
70% (124) Green
13% (23) Blue
6% (11) Purple
0% (0) Black
0% (1) Tan
0% (1) White
1% (2) Other
176 voters have answered this question.

14 Goodridge Drive, Orono, ME 04473
What color is

History or Social Studies?

2% (4) Pink
17% (30) Red
15% (27) Orange
13% (23) Yellow
13% (24) Green
11% (20) Blue
10% (18) Purple
5% (9) Black
5% (9) Tan
1% (3) White
4% (8) Other
175 voters have answered this question.

What color is
English or Writing

5% (10) Pink
20% (35) Red
4% (7) Orange
23% (41) Yellow
4% (8) Green
19% (34) Blue
9% (17) Purple
6% (12) Black
0% (1) Tan
3% (6) White
1% (3) Other
174 voters have answered this question.

Full transcript