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Business 10 "Don't Text and Drive" App
Transcript of Business 10 "Don't Text and Drive" App
Does not neeed additional land
We can allocate the money elsewhere (hire software developers and app writers)
Focus on labor rather than setting up the labor
Not a physical item
an app to promote safe driving by disabling texting abilities while the car is moving at a certain speed
available in AT&T store, App Store, & Google Play Store
$5/month if purchased on contract $10/month for 2 months if purchased in App Store or Google Play Store
"It Can Wait" Campaign
Marketing team which travels across country to safe driving seminars
"Connect people with their world, everywhere they live and work, and do it better than anyone else." -AT&T Inc.
The "Don't Text and Drive" smartphone Application
Business 10 - Section 23
Annan Gu / Angela Liou / Diana Martinez
Scarlett Smith / Tiffany Tran / Elizabeth Yu
November 6, 2013
1877: Alexander Graham Bell, Gardiner Hubbard, and Thomas Sanders build AT&T
1878: The First Bell Telephone opens in New Haven
19TH CENTURY: AT&T becomes the parent company of the Bell System
1900 to 1914: AT&T engages in businesses that ranged well beyond the national telephone system.
AT&T builds International Western Electric Company.
1948: Bell system breaks up into 8 companies
1995 September 20th: Reconstruction into 3 separate publicly traded companies:
Systems and Equipment Company
Communications Services Company
Today: AT&T is a global networking leader, focused on delivering IP-based solutions to enterprise and government customers
AT&T is in the networking and telecommunications industry.
The newest marketing trends:
(1) Greater adoption of mobile barcode
(2) Enhanced in-store experience
(3) More multimedia marketing
(4) Increased use of customer analytics.
Challenges of AT&T:
(1) more competition
(2) need to seek the newest management system to distribute missions
(3) AT&T needs to improve plans to follow market trends and give the best service to their customers.
AT&T was broken up in 1984.
1988: AT&T established a new organizational structure.
AT&T is based on four business groups:
(1) Long-distance services
(2) The network systems business
(3) The multimedia business group
(4) National Cash Register Company
Additional Workforce: AT&T will hire new creative employees into the new department for the products.
The foundation of the product extension:
(1) Gives AT&T fresh ideas and uses different views to enhance organization
(2) Can expand AT&T’s business, promote the innovation of products, and complete the organizational structure.
Motivation Strategies and Reward System:
(1) Employees receive mobile and remote access to technology
(2) We take care of our employees
(3) We can give our employees flexible spending accounts, ongoing employee training, adoption assistance, and voluntary benefits like Home Insurance and Accident Insurance.
First-line manager as supervisor who focuses on the activities of employees:
(1) Will write down all major misbehaviors of employees
(2) Employees will get evaluations from other colleagues every quarter
(3) At the end of year, if someone makes more than 3 major mistakes/misbehaviors and receive bad evaluations from colleagues, the employee will be fired.
"Don't Text And Drive" Application
Automatically sends an auto-reply message to incoming texts
Text blockage will automatically be released when the application senses that the driver is no longer driving or when movement has dropped to below 25 miles per hour
Available for AT&T customers
Service charge of $5 a month
Production and app writers are limited
Only available through AT&T
will hinder marketing success
Will need to keep up with technology
phones are only going to get better
Good for software developers and production
more people are employed
Little risk because no land is required
We are not worried of people making mistakes
Idea can be easily copied
Competitive companies will want to hire our software developers
The capital needs to bring the “Don’t Text and Drive" app into the market
estimated to be around $600,000
Production and Creation
Advertising, Promotion, Test Runs
According to an article from the website GIGAOM, it is stated that 75% of AT&T customers are now owners of smart phones, and within its third quarter it added “1.2 smart phone connections”
More people seeking mobile contracts through AT&T
Access to installing “Don’t Text and Drive” App
What is our financial stand point?
Factors of Production
no need for offices
work from home
Testing of app
test stimulator for car and phone
Samsung, Motorola, LG companies
Publicize on college/high school campuses and tech fairs
Auto install into new AT&T phones (if customer agrees to purchase app)
Team up with AT&T and "It Can Wait" campaign
App only with AT&T
App writers based in the US
New software updates
Works with every smartphone (through AT&T contract)
App updates (no bugs)