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FaceBook Ads Presentation

Short presentation of FaceBook ads platform
by

Alex Chernorudsky

on 6 May 2010

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Transcript of FaceBook Ads Presentation

A Little About FaceBook More than 400 million active users

People spend over 500 billion minutes per month on Facebook

In the United States, 54.7% of people ages 13 to 17 have a Facebook account.

If Facebook were a country, it would be the fifth-largest country in the world, after China, India, the U.S., and Indonesia.
Facebook Ads display in the right side column on Facebook pages in the Ad Space.

In the Ad Space, up to three ads may show at one time on any given page.

These right-hand spaces might include three Facebook ads or one Facebook ad and one banner ad. In the second case, the banner ad will always appear below the Facebook ad. The Ad Design box takes you through the process of designing the ad The True Power of FaceBook ads is the ability to target the ads to a very specific demographic...



You start with Geography Then you move to demographics: Define Likes & Interests, Euducation & Work You can even set to target only those with certain connections Benefits of Advertising on FaceBook: Creative use of images

Split test different demographics, interests, education

Relatively low competition, lower CPC's

Users already in conversation mode
At any time, FaceBook calculates the estimated Reach, taking your settings into account: I know Mr. Johns I'm a fan of CWM My interests are Internet Marketing and gourmet dining I'm 30 years old Male... College graduate I live in Israel I am married I speak English, Hebrew and Russian Facebook Ads Optimization How do you optimize your campaign?

The process is a little bit different than you're familiar with...

The Key is Split Testing. Israel UK Germany France Russia Italy 13-17 17-21 21-28 28-35 35-45 Married Single Engaged In relationship Men Women Interests: skying cross-country skying snowboarding Ad Copy 1 Ad Copy 2 Ad Copy 3 Ad Copy 4 Ad Image 1 Ad Image 2 Ad Image 3 Ad Image 4 Track using url parameters: www.cwm.co.il/?age=13-17&gender=male&country=israel&ad=1
www.cwm.co.il/?age=17-21&gender=male&country=israel&ad=1
www.cwm.co.il/?age=21-28&gender=male&country=israel&ad=1
www.cwm.co.il/?age=13-17&gender=woman&country=israel&ad=1
www.cwm.co.il/?age=17-21&gender=woman&country=israel&ad=1
www.cwm.co.il/?age=21-28&gender=woman&country=israel&ad=1
www.cwm.co.il/?age=13-17&gender=male&country=russia&ad=1
www.cwm.co.il/?age=17-21&gender=male&country=russia&ad=1
www.cwm.co.il/?age=21-28&gender=male&country=russia&ad=1
www.cwm.co.il/?age=13-17&gender=male&country=israel&ad=2
www.cwm.co.il/?age=17-21&gender=male&country=israel&ad=2
www.cwm.co.il/?age=21-28&gender=male&country=israel&ad=2
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and so on and so forth... Another alternative on facebook are Homepage Ads
sometimes called Engagement Dds These ads appear on the homepage
Charged by CPM
Can be ordered through a rep only
Client must commit to a minimum of $10K
THE END
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