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Free to try, no credit card requiredEaster Event Results
Marketing
Communty Development Project
KWES Business Students / Ashley, Caryssa, Chevy, Corrina and Loralee
Introduction
By Caryssa
Intro
Witset Community
Community
Needs
Analysis
Population: 800
Unemployment rate: 41%
Approach: Locality Development
Focus: Cooperation and Social participation
Target: Children, Youth, Adults, and Elders
Goal: To put together an event that unites the community
When we Aligned Our Team Values...
1. Family Security
2. Freedom
3. Health
...with Community Needs
Team Values and
The Idea
Focus: Cooperation and Social Participation
Goal: An event to unite the community
The Idea: Community Easter Event
Project Plan
Project Plan
by Ashley
The Event Details
Event Details
Why will...
...business donate?
...people volunteer?
Business Proposition
...community participate?
The Steps
1.) Confirm Venue/location.
2.) Make personalized donations letters.
3.) Deliver donation letters to Witset &
Smithers businesses and organizations.
4.) Collect money donations & food/prize
donations.
5.) Organize Volunteers
6.) Promotion (make posters, FB event, etc)
7.) Shop for supplies
8.) Confirmed/remind Volunteers.
9.) Execute Easter Event.
10.) Feedback & Evaluation.
The
Steps
Marketing
by Chevy
Donations and Sponsors
Donations
and
Sponsors
Sponsors:
KWES - $500
Witset Social Development - $500
+ 6 x $25 gift cards (for volunteers)
Witset Health Station - $500
Kyah Food and Fuel - $300
Donations:
BV Wholesale - 260 Hotdogs, condiments, napkins
Paul's Bakery - 282 Hotdog buns
ANABIP - $300 worth Prizes for Youth and Children
Canadian Tire - shin pads, chocolates, goggles
Sunlife Financial - $60 worth of candy and canopies
Pharmasave - $50 gift basket
Red Apple - $25 gift card
Big Smiles - $25 worth of toys
Lumber Yard - Canopies
Sample
Donation Letter
Promotion
Promotion of the Event
Posters placed at band office, mail boxes, schools, Gas bar and all major offices and health station
Word of Mouth
- Created event page, inviting FB friends
- Shared poster on personal page
- Shared on other community FB pages
Elementary Newsletter Announcement
Volunteers
Coordinating
Volunteers
by Loralee
Forming
Gathering
Attempts were made to gather volunteers through:
- putting announcement in Elementary newsletter
- Presentation in front of I Count, UCEP and Discovery
Best method was approaching people in person or texting/ instant messaging
Volunteer Results
Results
Huge thank you to the volunteers that helped:
and take down of the event.
cupcakes. Lucy also assisted with
ensuring that the facilities were
available and working.
The Class
The Class
The class ended up doing majority of the setting up and take down of the event. The class stepped up in anyway possible to ensure this event ran smoothly
Loralee attended to the food and snacks table and serve/made the hotdogs
Chevy and Ashley Volunteered for handing out candy bags, prizes and tickets
Rebecca brought canopies, food donations and ran the cupcake event and the Easter Egg Hunt
Corrina was our photographer and hid all the eggs
Caryssa assisted with games and keeping events on track
and also baked cupcakes
Challenges
Recommendations
Challenges
Easter Event
Results
By Corrina
Room for Improvements
Room for Improvement
- separate egg hunts for different age group
- organize a scavenger hunt style for preteens and teenagers
Before Good Friday:
- get speaker phone,
- confirm with Maintenance to unlock bathrooms
- Set a exact time for Easter Egg Hunt and include in the promotion
- We overestimate the attendance. Next time plan for:
- 100 candy bags (instead of 140)
- 240 hotdogs (instead of 300)
The Fine Details
The Fine Details
- more ribbon/rope to block off restricted areas
- better face painting materials need to be ordered 3 weeks ahead of time
- Different color tickets (one for draws, one for prizes)
- signs for games
https://www.facebook.com/conrad.nikal/videos/10161529510855577/
Pictures
Slide Show
Feedback
Games
Adult
Kids
The Hunt
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