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The Roaring Twenties: Mass Media
Transcript of The Roaring Twenties: Mass Media
The Media in 1920's
In the Roaring Twenties emerged a mass culture which sought to meet the interests and tastes of the general population, providing fun, pleasure and fantasy.
What is Mass Media?
The mass media are diversified media technologies that are intended to reach a large audience by mass communication.
Importance and role of Mass Media
The Roaring Twenties
The Roaring Twenties: Mass Media
Why did I choose this theme?
It can be broadcast media, print media or even outdoor media.
It aims to reach a large group of people, for example the entire population of a country.
It includes news, entertainment, educational programs, public service announcements, political communications and emergency alerts.
The concept of Mass Media was restricted to print media up until the post-World War II when radio and television were introduced. In this period the audio-visual facilities were popular for providing information and entertainment.
"The period of that Great American Prosperity which was built on shaky foundations."
Historical context and economy
Arts: Art Deco and Surrealism
Music and dance
After World War I, the population in the cities surpassed the population of rural areas. This was due to rapid urbanization starting in the 1920's.
The economy recovered after the war thanks to the massive production.
The era saw the large-scale diffusion and use of automobiles, telephones, motion pictures and electricity, unprecedented industrial growth and accelerated consumer demand.
Women suffrage is the right of women to vote and to stand for electoral office. After the war, women demanded their right to vote which they achieved gradually.
In the Roaring Twenties, women changed completely
Women´s hair and clothes got shorter, they went to cabarets and they joined the men in the seek for fun. Women began to be called the
. This young women reject the normal female behaviour and they were the opposite of what the older generation thought that was acceptable.
stereotype is one of short bobbed hair, straight loose knee-length dresses with a dropped waistline, silk or rayon stockings, heavy make up an long beaded necklaces."
Women wore chiffon, silk and satin. The "Flapper" style was the most fashionable at the time. Accessories like hats, stockings, handbags and jewelry were crucial for the typical outfit.
Men´s fashion was mainly characterized by short jackets, pinstriped suits, hats, ties and bow ties. The most important accessory was the handkerchief.
This movement was originated in Europe and it is an eclectic style that combined traditional craft motifs with industrial materials and forms.
It´s characterized by rich colours, bold geometric shapes and generous ornamentation.
This movement began in the 20's. The artists painted illogical scenes with photographic precision, strange creatures from everyday objects and amazing techniques.
The "Jazz Age"
African Americans created in New Orleans a type of music which gained popularity and spread quickly, the jazz. The used instruments are the piano, saxophone and trumpet. The most famous jazz musician was Louis Armstrong aka Satchmo.
New dance styles like the foxtrot, tango and the Charleston cheered everyday the cabarets.
Radio barely existed before 1920 and the only ones were homemade.
As early as 1907,
The Scientific American
magazine used the word television to describe the transmission of moving pictures. Scottish inventor John Baird first telecasted an object in 1926 and two years later, General Electric began the first regular broadcast station in New York.
These milestones paved the way for the coming TV revolution.
The high cost of this technology prevented the television from becoming widespread until the Fifties.
New literary genres made books more popular. Authors of this period struggled to understand the changes occurring in the society.
Writers: F. Scott Fitzgerald, T.S. Elliot and Ernest Hemingway.
The number of magazines and tabloids increased. New publications emerged such as Reader's Digest and Time.
Throughout the 20's newspapers increased the number of readers and pages. Just as newspapers became a mass medium, people read about the same events, shared the same information and ideas and this way created a common culture.
The first commercial radio station was KDKA, created in 1920. It's first broadcast was the US presidential election Harding- Cox results.
Other than music and news, radio programming expanded into stock market and weather reports as well as comedy and major sports events. Most listeners used crystal sets with earphones to receive news and music.
The silent films were predominant up until 1927. They were known for being dramatic with jesters, facial expressions, lightning and background. The most known were "The Kid" or "The Circus" of Charlie Chaplin and "Steamboat Willie", the premier of the world's favourite mouse, Mickey!
Hollywood began the industry of movie making in the early 1900's. In the 20's:
800 movies were produced a year
the number of theaters rose from 5000 to 22000
the movie theaters were showing to 100 million americans a week.
The most famous film companies were the "Big 5".
The silent movies
The audience loved all of the sound effects, music and singing that was included throughout the movie.
In 1927 came the first movie with sound, the first
. It was called "The Jazz Singer" and it featured Al Jolson.
In the Roaring Twenties as well as nowadays, media is the most powerful tool of communication.
It helps promoting the right things on the right times. It gives a real exposure to the mass audience of what is wrong and what is right.
As the world has been progressing, social issues have been affecting the society. The media has played an important role in order to focus on them and it became the mouthpiece of some of this issues.
Nowadays Mass Media's involvement provides justice and guarantees the maintenance of the human rights.
"The media is the most powerful entity on Earth. They have the power to make the innocent guilty and the guilty innocent, and that's the power. Because they control the minds of the masses."
Malcom X, human rights activist
Teacher Ana Pargana
Colégio Manuel Bernardes