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Communicating Across Cultures

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Danial Ahmad

on 2 March 2013

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Transcript of Communicating Across Cultures

COMMUNICATING ACROSS CULTURES Cultural communications are deeper and
more complex than spoken or written

The essence of effective cross-cultural communication has more to do with
releasing the right responses than with
sending the “right” messages. Culture and Communication Culture includes values, attitudes, beliefs, norms and traditions.

Our society includes immigrants or visitors from Asia, America, Europe and other countries.

Understanding how cultural groups communicate can help us as we interact with the new people each day. Identifying Cultural Norms and Values Cultural differences may arise due to: Ethnicity differences
Social Class
Cultural Identity Barriers to effective intercultural communication Discomfort or apprehension


Ethnocentrism: belief that one culture is superior than the other

Stereotypes and Prejudice

Incompatible Communication codes

Incompatible norms or values Trust in communication Effective communication depends on informal understandings among individuals that are based upon trust

Trust between individuals develops an implicit understanding in communication Developing trust and Intercultural communication competence Developing trust:

Create a clear and calculated basis for mutual benefit

Have realistic commitments and good intentions to honor them

Improve predictability: resolve conflicts and keep communication open

Develop mutual bonding through socializing and friendly contact Intercultural Communication Competence Adopt correct attitudes:
- Tolerance and Ambiguity
- Be open minded and altruistic

Acquire knowledge about other cultures:
- Observe
- Study and immerse into the culture

Develop cultural skills:
- Listen, develop empathy and flexibility Uncertainty Avoidance: how members feel and deal with people, relations or events
- Low uncertainty avoidance
- High uncertainty avoidance

Power Distance: wide difference in power held by different groups of people and their treatment
- Low power distance
- High power distance

Masculinity-Femininity Summary Values, attitudes, beliefs, norms and tradition is known as "Culture"

A shared system of meaning exists between dominant culture but meanings may wary within co-cultures

Understanding and overcoming barriers in intercultural communication are vital for the society
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