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L'occitane Interim Presentation
Transcript of L'occitane Interim Presentation
UK Head Office Managers EN PROVENCE 0's Expansion by way of venture capital
1994 Beginning of a two year take over, by Reonald Geiger Founded in 1976 Oliver Baussan
Deeply Routed in Provence France
Specialises in Organic Based Cosmetics
1990's Expansion by way of venture capital
1994 Beginning of a two year take over, by Reonald Geiger
Late 1990's Family Franchise set up in Ireland
2012 Irish Franchise sold to the International L'occitane operation based in UK “A small family run business becoming an international organisation in a short period of time” Avril O'Sullivan, Cork Store Manager Analysis of the Change Structure Pre change
“going with the flow” approach
Centralised decision making authority
Formalised rules and procedures
Training courses Chain of Management Post Change Numerous Reasons Lack of funds to develop the brand
The brands inability to move forward “She’s very enthusiastic and willing to try new things.”
“Aware that we know the customer what our customers want”
“Fights our corner”
“Understands the differences between the UK and Irish markets” “Very encouraging and approachable”
“They offer a sense of job security”
Change Leadership UK Head Office Managers Use a set of tools and mechanisms to keep the the change under control
Planning and Budgeting
Organizing and Staffing
Monitor, control and rectify Irish Regional Manager To put an engine on the whole change process; faster, smarter and efficiently
Vision and Direction
Alignment and Communication
Motivate and Inspire Best newcomer store to the UK empire
Sales and profits have increased
Increased customer satisfaction
Better staff moral Type of Change Balogun & Hope Hailey Scale Theories in Practice Fiedler's Contingency Theory VS. Path-Goal Theory