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Design Thinking Challenge - Stanford-MaGIC Program

11/12/14
by

Leticia Britos Cavagnaro

on 4 August 2015

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Transcript of Design Thinking Challenge - Stanford-MaGIC Program

Design Thinking Process
solutions = nouns
problems/opportunities = verbs
PROBLEMS
vs SOLUTIONS
Is there a
solution (pen)
in the problem?
"space pen"
2. build on the ideas of others
1. defer judgement
Find inspiration in unexpected places
Unlimited power

Laws, people, time
physical universe
Yes, And

Pick any idea,
Yes, And....
Prompt:
Redesign
the
airline travel experience

(curb to curb)
Grab a board and designate a
facilitator/scribe
ideate
(grab post its/paper and pen, and find a new place)
NO
facilitator/scribe
yes, AND...
worst
ideas
select your WORST worst idea
swap it with another team
make it work!
2 simple Rules
what if...
Unlimited power

Laws, people, time,
physical universe
yes, BUT...
alone
Start with the obvious ideas
without talking
prototyping = thinking about the EXPERIENCE of your customer
services
spaces
virtual spaces
products
Step 1: Interview your "customer" about their clothes shopping habits and experiences
Step 2: From the interview, identify an opportunity
Step 3: Generate solutions for that opportunity
Step 4: Roleplay one of your solutions
(prEtotyping)
Redesign the Shopping for Clothes Experience
1. do not judge ideas (what if?)
2. build on the ideas of your team mates
Being able to _____ (verb)_____ would
delight
our 'customer'
Prototyping answers the question: "Should you build this solution?"
ask for stories
be curious
ask "why?"
Full transcript