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Sustainability & Design Thinking

Pablo Bereciartua - Ideas for dealing with our most pressing wicked challanges / SABF - @pberecia
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Pablo Bereciartua

on 16 September 2015

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Transcript of Sustainability & Design Thinking

Products
Sustainability & Design Thinking
Pablo Bereciartua
Companies !
Systems ?
Anthropocene
Complexity Buenos Aires
carrying capacity
Extremes and risks
Inequality and beyond the system
Demonstrations like yesterday's
Pollution Riachuelo
2 cities
Beautiful Buenos Aires
Garbage
collapsed landfills
Design thinking
Sharing economy
Economy
Nature
Technology
Wicked Problems
Game
3 technologies
new business models
social innovation
Innovation
Simplicity
Participation
1960 / 70's Awareness
1970 / 80's Crisis
1987 Our common future
1990 / 00's Response but insufficient!

BA
Sustainable Innovation
Examples
Big data & Data Analytics - Moore's Law to everything!
Atoms revolution: new manufacturing (ie. 3 D printing)
The Internet of Things (sensors -> smart)
Participatory decision making
economic and social systems that enable shared access to goods, services, data and talent
leverage of
information technology
to empower that enables distribution,
sharing and reuse
of excess capacity in goods and services
the value of those goods increases, for the business, for individuals, and for the community

smart, adapting, evolving and participatory
They are our most challenges common problems!

that is
difficult or impossible
to solve because of incomplete, contradictory, and
changing
requirements that are often difficult to recognize
complex
inter dependencies
the effort to solve one aspect of a wicked problem may
reveal or create other
problems
Solutions

Authorative --> few hands!
Competitive --> confrontation and also the issue externalities!
Collaborative
--> the design, management, business model and guidance challenge!

A growing amount of examples..
Cradel to cradel approach
Life cycle analysis
New design of products - material, recycling, technologies including The Internet of Things
Lean start up
New companies based on IT + web + collective models
Many with social focus
Many within the framework of the "sharing economy" and thus with positive environmental impacts
Ill defined problems which are messy, circular and aggressive and who's solution are not true or false, but better or worse
(Rittel / Webber, Berkley 1973)
pberecia@gmail.com
@pberecia
there is need for new approaches at the system level
this is a great opportunity for the near future
Thanks!
pberecia@gmail.com
@pberecia

Sustainable Development
3 Technologies
What comes next?
Sustainability paradigms
Evolving solution
Trends
network
capital
+
+
go to the next level!
Full transcript