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The impact of UEFA over Brazilian economy
Transcript of The impact of UEFA over Brazilian economy
By: Livia Scutaru
Alexandru Ioan Luca
1:43 on video, talking about where the money comes from… 2:50ish
What is FIFA World Cup?
How FIFA World Cup will influence the Brazilian economy?
What happen after the World Cup in 2010?
What is FIFA World Cup?
Brazil is part of BRICS countries
Greatest GDP of South America
Most titrated football national team
Source: Travel and Tourism. Economic impact in Brazil, published by World Travel and Tourism Council, 2013, p. 2
The World Cup impact on 11 economic sectors
Source: Travel and Tourism. Economic impact in Brazil, published by World Travel and Tourism Council, 2013, p. 26
Investments in Brazil for FIFA World Cup 2014
Source:Sustainable Brazil. Social and economic impacts of the 2014 World Cup, in Ernst &Young rapport, p. 13
The impact over tourism
Source: Raport made by Ernst&Young - Sustainable Brazil. Social and economic impacts of the 2014 World Cup. p 35
Source: Sustainable Brazil. Social and economic impacts of the 2014 World Cup, in Ernst &Young rapport, p. 25
What are the wins with the World Cup ?
1. Ganguly, N., P., Economic impact and investing opportunities of the two upcoming mega events in Brazil - 2014 FIFA World Cup and 2016 Olympic Games, in CRISIL rapport
2. Grant Thornton audit after FIFA World Cup, 2010
3. http://epochtimes-romania.com/news/america-latina-regiunea-cu-cea-mai-mare-rata-a-criminalitatii-din-lume---178491, accessed on 5th of February, 2014
4. http://web.up.ac.za/UserFiles/WP-9.pdf, accessed on 5th of February, 2014
5. http://www.bloomberg.com/news/2013-10-24/brazil-prosecutors-sue-over-fifa-world-cup-stadium-costs.html, accessed on 5th of February, 2014
6. http://www.fifa.com/worldcup/organisation/volunteers/overview.html, accessed on 7th February, 2014
7. http://www.worldcupriobrazil.com/20121003_fifa-world-cup-volunteer-program/, accessed on 5th February, 2014
8. http://www.prlog.org/12156940-brazil-receives-record-number-of-tourists.html, accessed on 6th of February, 2014
9. http://www.pwc.com/gx/en/capital-projects-infrastructure/infrastructure-investment-growth-in-brazil.jhtml, accessed on 5th of February, 2014
10. Melo, L., M., Experiences from World Cup 2010 in South Africa - first thoughts about implication for Brazil 2014, Rio de Janeiro, 2010
11. Strugess, B., Brady, C., Hosting the FIFA World Cup. Economic boom or winner's curse? in World Economics, Vol. 7, no.4, October-December, 2006
12. Sustainable Brazil. Social and economic impacts of the 2014 World Cup, in Ernst &Young rapport
13. Travel and Tourism. Economic impact in Brazil, published by World Travel and Tourism Council, 2013
14. World development indicators database, September, 2009
poor quality of services provided to visitors and population
due to high prices, the access of visitors is limited
lack of funds
human and economic losses caused by accidents or negative impacts of tourists
negative image of Brazil presented in media
international macroeconomic situation can affect the tourists flow and the availability of necessary capital for investments
What happen after the World Cup in South Africa?
Source: Grant Thornton audit after FIFA World Cup, 2010
FIFA: football’s global governing body with 204 member countries, is beginning to view itself as a global “big business”
increasing the tourism inflow, infrastructure improving, increasing employment rate before and during the World Cup
problems in meeting the needs of host cities, capitalization on the legacy, economic efficiency and external factors should be taken in account
FIFA World Cup: the most important international football competition contested by national teams which are members of FIFA
The 13th of February 2014
bilingual tour guides
hotel and restaurant staff
taxi & bus drivers
over 30.000 volunteers
The Impact of tourism over the economy
result of volunteering programs on people’s education and income
Country’s exposure in world and its effects over tourism demand
Decrease of violence and crime as an effect of security investments
Investments in infrastructure will contribute to the population well being
The microeconomic and social impacts