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Flight to discover: organizational culture of Emirates Airli

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on 21 July 2014

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Transcript of Flight to discover: organizational culture of Emirates Airli

Flight to discover: Emirates Airlines
Destination: DXB

- The airline is a subsidiary of The Emirates Group, which is wholly owned by the government of Dubai's Investment Corporation of Dubai.

- Founded 1985
Commenced operations 25 October 1985
History of Emirates Airlines (Emirates Airlines through years)
Organizational Structure

His Highness Sheikh Ahmed bin Saeed Al Maktoum Chairman and Chief Executive Emirates Airline & Group

Tim Clark
President Emirates Airline
Maurice Flangan
Excutive Vice Chairman Emirates Airlines & Group
Mission and Vision
- To become the most admired and innovative airlines

- To establish itself as a truly global provider by delivering high quality service.

- To boast as one of the youngest and most advanced fleet by winning loyal customers worldwide.

- To sustain the market leadership through innovative and calculated marketing ideas
Analysis of the Environment

- external and internal factors which influence the functioning of the organization.

- SWOT analysis.

External and internal Analysis
External Environment
1- Demographic and cultural

1- Performance

• a strong connection with traditional and Islamic values:

- The managers in the organization believe that they should focus in helping indigent children

- Establishing Emirates Airline Foundation which is a non-profit charity organization that aims to improve the quality of life for children

• The main goal of Emirates Airline was quality but not quantity

Organizational Culture
Strong Culture:

• Differences in cultures and nationalities among employees:
- makes workplace more productive
- enhances working via teams efficiently

• Enhance the quality of the organization's products.
• Helps in raising the sense of employees in pride and self-worth.

Conclusion and Recommendations
- Emirates Airline has been capable to have a competitive and well-known position.


- diverse employee of Emirates must be able to give superior service to their customers.

- the strategic management of Emirates Airlines give significance with the diversity of their stakeholders, especially with their customers
- "Responsibility," The Emirates group, 2014. [Online]. Available: http://www.theemiratesgroup.com/english/our-vision-values/responsibility.aspx. [Accessed 5 july 2014].

- "The Emirates Story," The Emirates Group, 2014. [Online]. Available: http://www.emirates.com/english/about/the_emirates_story.aspx. [Accessed 5 july 2014].

- "The Emirates Airline Foundation," The Emirates Group, 2014. [Online]. Available: http://www.emirates.com/english/about/emirates_airline_foundation/emirates_airline_foundation.aspx. [Accessed 5 july 2014].

- "The Environment," The Emirates Group, 2014. [Online]. Available: http://www.emirates.com/english/environment/environment.aspx. [Accessed 7 july 2014].

- History (Emirates Airlines Through years)
- Organizational Structure.
- Vision and Mission.
- Values.
- Organizational Culture.
- Strategy
* External and Internal Environment
*SWOT analysis
* Suppliers
* Competitors
* Branding
- Conclusion and Recommendations
- References.

National Competitor

International Competitors
SWOT analysis
- A service that provide customer with an early and simple check-in.

- Good strategies in decision making

- Strategic location

- self-entertainment system in all seats.
- Develop more advanced airline and aviation service.

- To get a head of their rival companies.

- The increase of the fuel prices which raise the operational costs.

- Rival companies are major threats to the business.

- The company's incapability to keep up with innovations.

- Provides the organization with the large number of people.
- Different nationalities.
2- Economic

- Strong economy
- The market is powerful and stable
3- Technological

- provide the best technology to the passengers

-To add up the number of destination
- The functioning of the company is flexible.
2- Management and staff
- The employees are:
*Highly skilled labors.
*Qualified and motivated.
- Consume different services.
With :
Fakhra Al Ketbi 100035176
Shayma Alali 100037049
Eman Hanadisa 100035326
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