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#CommsHero

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by

Joanna Goodwin

on 13 February 2015

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Transcript of #CommsHero

Average 73 hits per video
We talked to over 1000 people, face to face in 4 months!
#1 in Wales for council twitter feeds
LiveStreaming Council Meetings is FREE
Top of the Guardian rankings for council use of social media
Our Engagement Rocks!!
£1
Wednesday, February 18, 2015
Vol XCIII, No. 311
55% of people visit the site via a mobile device
Over 200, 000 Pageviews Per Month
Events, Networking and Broadcast
Internal Communications
Everything we do on the Monmouthshire corporate website is because it is good practice, or improves the user experience. We will never develop or change anything ‘because we want to’.

The aim of GOV.UK is to bring all government information and services into one place. We developed our site in line with these principles. Mainly, we want to keep the information simple and user focused.

The design of GOV.UK has won awards based on simplicity and service delivery and cutting out some of the noise. The design doesn’t have pretty pictures or flashy designs that don’t add value that other websites, such as Ling’s cars have been recognised for.

We want to keep the site simple to ensure our users can access services quickly and effectively. We believe that if the website’s audience is residents, the content should be on a single platform. GOV.UK has cut over 1700 websites in the past year and moved the content onto it’s main website. This not only saves money but provides consistency and clarity for government services.

In Monmouthshire, we are working towards streamlining our digital services.

We strongly believe less is more and over the past 2 years, have reduced our content from over 22,000 pages to around 500. telling users what they want to know, not what we want to tell them.

The public rightly sees some departments as having their own separate identity. As such, their organisational effectiveness is enhanced by them maintaining their own websites. A good example of this is tourism websites. It is important any separate websites exist for the benefit of the user and to ensure organisational success- not because a service wants one.

We started the year with our engagement and persona development on the web- working with CMC2, Russell Britton and Joel Hughes to ensure the web development is around what our users want.

If I can take you back to JADU, we had over 22,000 web pages with each user clicking on an average of 14 pages before getting the information they wanted. We now have 560 English pages (and an additional 274 in Welsh) with the average user hitting only 2 pages- a much better user experience!

But the work we have done this year is still very much the start- we want to continue to iterate and improve the website using resident feedback- we can never be perfect as technology and user expectations change too quickly but we can get better every day.

Our digital accessibility on the website has improved tremendously this year. This includes broadband access and navigation to use of the site by sensory impaired users that rely upon assistive technologies. On 24th May, Tim MacDermott and I visited the Digital Accessibility Centre in Neath to see the site being tested by these users in person- we saw someone who used speech recognition as they are unable to use a mouse or keyboard through to a user who has been blind from birth- it is a passion of mine to ensure the site continues to be accessible to all users and I am putting together a video over the festive period of these users on the Monmouthshire County Council website.

An informal digital team with Kate Williams, Claire Lewis and Dale Evans making huge contributions!

June- new server infrastructure to ensure the site doesn’t go down again. Our website now has a 99.99% uptime since January 2013
June- Working with Warwickshire and Devon councils to ensure security and stability in WordPress
Open data to try and make information accessible and open to anyone for use, reuse and sharing. We were the first council in the UK to have the Open Government license on our website.
The snow protocols have been revised and improved with options for residents to subscribe to service notifications
Personal Highlights
#CommsHero
Press releases, press enquiries AND feet on the ground- Dewi
My Skin is thicker than a rhino- but obviously not as rough and grey!- Rhian
All about the chat- No waffle!- Abby
85% of people who visit our website don't visit the homepage
Monmouthshire Engages is all about getting everyone involved. It is designed to ensure everyone can influence and shape policy and service, through generating various ideas to deliver the best services we can with the budget and resources available. All ideas are welcome and feedback is captured.

Everyone is encouraged to take part and get involved in various ways:

Join a live Q&A – we hold monthly live Q&A sessions online (on the first Tuesday of each month) simply Tweet #MonmouthshireEngages or @MonmouthshireCC to get involved and receive a real time answer to any questions that you might have.
YouTube – tune into Monmouthshire County Council YouTube channel to watch council, cabinet and other key meetings live and see previous meetings and updates.
Come to meet us – we hold various events across the county and take our mini bus out and about throughout the year to engage with our communities.
Share your ideas on Monmouthshire Made Open
Call us on 01633 644644 or email contact@monmouthshire.gov.uk
Most people get to our website via a search engine!
5% of Twitter engagement is outside the UK
PR Experts!
211 Press Releases in 2014
915 Press Enquiries in 2014
2 Daily newspapers
5 Weekly newspapers
Full transcript