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Samsung Electronics Struture
Transcript of Samsung Electronics Struture
International Organizational Structure
Phan Duc Trung
Lee Byung-chull -a Korean
Created a company "Samsung"
He started his business as a
trading company that sells
noodles and dried fish.
After the Korean war he had engaged
in other industries such as: sugar and
He & other executives had made a very
important decision. It was the company's first step in electronic business
Samsung started the real production
refrigerators, air conditioners and washing machines."
Dr. Oh-Hyun Kwon
Vice Chairman & CEO Samsung Electronics Co., Ltd.
Dr. Oh-Hyun Kwon was officially appointed Chief Executive Officer of Samsung Electronics Co. by the company's Board of Directors on June 8, 2012.
3- Short period of time
5- Less spending
Remote Device Access
It Enables users to reach any content in another Samsung device.
Samsung Mont Blanc Plus
"Air conditioner controlled by smartphone."
"It is perfect for activating the air before coming home."
Are they confusing themselves ???
Structure In Asia
Structure in United States
This structure gives focus on individual products
Build a common culture
Each group can be run as a separate profit center
Flexible in that poorly performing groups can be closed down
Smaller profit centers allow for rapid decision making, greater independence & Resource Management
Korea- Product Division Structure
Global-Geographic Division Structure
Samsung. (2013). Sustainability Report 2013.
Samsung acquires other companies for technology and innovation e.g.
SGL Group (Carbon fiber)