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Planning for Sustainable Events and Festivals

The Event Industry

Johanna Azevedo

on 27 October 2014

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Transcript of Planning for Sustainable Events and Festivals

Planning for Sustainable Events and Festivals
Firstly, what does sustainability mean?
There are many definitions...
"forms of progress that meet the needs of the present without compromising the ability of future generations to meet their needs."
“to ensure an enduring and balanced approach to economic activity, environmental responsibility and social progress.”
"Sustainability is often referred to as 'sustainable development' and frequently adopts a discourse of social, environmental and economic parity between developing and developed counties."
Our Favourite...
A sustainable event is one designed, organised and implemented
in a way that minimises potential negative impacts and leaves a
beneficial legacy for the host community and all involved

What does it mean to plan sustainably?
What is economic sustainability?
‘Economic sustainability is the term used to identify various strategies that make it possible to use available resources to their best advantage.
The idea is to promote the use of those resources in a way that is both efficient and responsible, and likely to provide long-term benefits’ (Tatum, 2014 )

Brundtland Commission (1987)
The Brundtland Commission was set by the UN world commission on 1987 at the centre of academic and political debate.
This commission was created to resolve the constant concerns about the increase in deterioration of natural resources and the human environment which would also impact the economic and social development.
The commission defined sustainable development as;
“development which meets the needs of current generations without compromising the ability of future generations to meet their own needs”. (Bruntdland Commission,1987)

"Economic impact measurement has become a powerful and persuasive tool for those looking to capture and evidence the financial benefits that can result from the hosting of a major event. Measuring economic impact not only allows public sector bodies to evaluate their economic return on investment, but it also demonstrates how events drive economic benefits - allowing event organisers develop practices which maximise these benefits” (Event Impacts)

How do Events or Festivals impact the economy?
How does an event or festival achieve economic sustainability?
For an event to be economically sustainable it has to leave the hosting city or country a sustainable physical legacy that can generate economic sustainability for a number of years to come.

Creating jobs for local people in the area;
Creating affordable housing for local people;
Enhancing community cohesion;
Developing venues that will benefit local communities;
Creating open spaces for local communities;
Regenerating underdeveloped parts of the U.K; and
Creating sustainability through the economic, social and environmental triple bottom line.


What is a Stakeholder?
“A stakeholder is anybody who can affect or is affected by an organisation, strategy or project. They can be internal or external and they can be at senior or junior levels”.(Morphy, 2013)

We can see examples of stakeholders at the Notting Hill Carnival in London. For many years local communities of the Afro-Caribbean background get together to set up pop-up stalls to sell cultural food, flags and drinks.
Glastonbury festival 2013
The organisation behind the Glastonbury festival 2013 made £35 million on tickets sales.
Only made a pre-tax value of £764,000.

Farming earnings
Management fees
Staff costs
Land rent

These costs total to

Glastonbury festivals 2012 was reported cancelled in part due to the rise in prices for hiring portable toilets during the time for the Olympic games.

The beginning of October 2014 saw a record breaking time of selling 135,000 tickets despite the price of £225 with no confirmed acts for Glastonbury 2015
Advanced Ticket Sales
Definition Of Environmental Sustainability
“Environmental sustainability involves making decisions and taking action that are in the interests of protecting the natural world…”
(Toolkit 2014)

Environmental Impacts
Air Quality
Geological condition
Water pollution
Depletion of natural resources
Fauna and flora

Impacts of festivals on the environment
Festival transport
Water consumption

Negative impacts of event
Contribution to the depletion of natural resources as well as to air water and soil pollution
Decrease the numbers and varieties of plants and animals and ruin their habitats

Sustainable planning and development principles
Controlled use of resources
Restriction of overconsumption and reducing the amount of waste
Conservation of diversity
Involving events in long term developmental concepts

Sziget Festival
Glastonbury festival
Littering and rubbish
Air pollution
Noise pollution
sewage treatment
Light pollution
Electricity supply
Raj, R. (2009)
Event Management and Sustainability.
Wallingford: CABI. p66-75.
Raj, R. (2009) Event Management and Sustainability. Wallingford: CABI. p66-75.
Raj, R. (2009) Event Management and Sustainability. Wallingford: CABI. p66-75.
The definition: Planning for a sustainable event means taking into consideration all the aspects that are necessary for the event to succeed. It also includes managing the project thoughtfully
Three pillars of Sustainability
Key requirements for BS 8901

Sustainability Policy
Issue identification and evaluation
Stakeholder identification and engagement
Objectives, targets and plans
Performance against principles of sustainable development
Operational controls
Competence and training
Supply chain management
Monitoring and measurements
Corrective and preventive action
Management System audits
Management Review
Source: BSI, 2010a

What is BS 8910?
“Aimed at event organisers, venues and the supply chain, BS 8901:2009 provides practical guidance for managing environmental, economic and social impacts and risks; and it covers the breadth of the event management process.”

Bodwin, G., et al. (2012)

3 Phases of Event Management
Phase 1 – Planning

Phase 2 – Implementation

Phase 3 – Check & Review
Actionsustainability (2010)
ISO 20121
“ISO 20121 is a management system standard that has been designed to help organisations in the events industry improve the sustainability of their event related activities, products and services.”

The ISO 20121 Team (2014)
Fair use of human resources and a healthy and safe workplace for all involved
Respecting human rights
Complying with international labour rights standards
Inclusion of minorities
Respecting diversity
Attention to equal opportunities
Sensitivity to cultural or religious groups
Encouraging involvement of the local community
Ensuring accessibility to the event
Tracking product supply chains to ensure ethical production and fair trade agreements,
Sourcing goods and services locally and employing local people
United Nations Environment Programme (2012)
List of References
Family Friendly
If not...
Benefits for the Event Manager
Positive reputation and improved image
Raise the profile of the event
Attract participants
Engage the media's attention
Appreciation from general public, partners and potential donors
Benefits for the society
Creating jobs
Encourage local investment
Involve regional enterprises
Better working conditions
Social inclusion
Encourage environmental and sustainable best practices
Improve relationship between organiser and local community
How could that be balanced out...
Implement volume limit
Make concerts earlier

Alcohol consumption
Set up alternative activities

Collect litter in exchange for rewards
Actionsustainability (2010) Inspiring Sustainable Business: BS 8901: Make your event sustainable. Available at http://www.actionsustainability.com/news/198/BS-8901-Make-your-event-sustainable/ [Accessed: 26 October, 2014]

Bowdin, G., Allen, J., O’Toole, W., Harris, R., McDonnell, I. (2012) Events Management. 3rd Edn. Abingdon: Routledge.

Bower,S. (2014). Glastonbury festival reports only £764,000 profit after £35m ticket sales. Available: http://www.theguardian.com/music/2014/oct/09/glastonbury-festival-profit-ticket-sales. [Accessed: 26 October, 2014].

Pettinger, P. (2012). Advantages of Hosting A Major Event. Available: http://www.economicshelp.org/blog/4909/economics/advantages-of-hosting-a-major-event/.[Accessed: 26 October, 2014]. Last accessed: 26/10/14

Raj, R. (2009) Event Management and Sustainability. Wallingford: CABI. P56-75.

Tatum, M. (2014). What Is Economic Sustainability?. Available: http://www.wisegeek.org/what-is-economic-sustainability.htm. [Accessed: 26 October, 2014]

The ISO 20121 Team, (no date) ISO 20121 Event Sustainability Management System. Available at http://www.iso20121.org/ [Accessed : 26 October, 2014]

United Nations (2012) Sustainable Events Guide. Available at: http://www.ecoprocura.eu/fileadmin/editor_files/Sustainable_Events_Guide_May_30_2012_FINAL.pdf [ Accessed: 26 October, 2014].

Unknown. (2014) What is Environmental Sustainability?. Available at: http://toolkit.smallbiz.nsw.gov.au/part/17/86/371. [Accessed: 22 October 2014].

Unknown. (2014) Greening Glastonbury. Available at: http://www.rgs.org/OurWork/Schools/Teaching+resources/Key+Stage+3+resources/Mapping+festivals/Greening+Glastonbury.htm. [Accessed: 20 October, 2014].

Unknown. (2014). Why measure economic impacts. Available: http://www.eventimpacts.com/economic/. [Accessed: 24 October, 2014].

"By taking sustainability planning into consideration, event organisers
have the opportunity to not only minimise potential negative impacts but also, given the large number of stakeholders involved, influence change by leaving a positive legacy and hopefully inspiring those
involved to live more sustainably."

United Nations Environment Programme (2012)
Thank you for your time!
United Nations (2012)
Raj, R. (2009)
Actionsustainability. (2010)
Tourism Australia. (2013-2015)
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