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Hyatt Marketing

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by

Meagan Cihak

on 16 November 2012

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Transcript of Hyatt Marketing

We provide authentic hospitality.

We make a difference in the lives of those we ‘touch’ everyday—that is our definition of hospitality. We do this in an environment that respects all people and all ideas. We do it an efficient way that leads to superior results.
Mission Statement Values Mutual Respect
•Listen well, Verify, Acknowledge

Intellectual Honesty and Integrity
•Tell and accept the truth, Honor your commitments

Humility
•Let actions speak for themselves, Recognize the contributions of others

Fun
•Don’t take yourselves too seriously

Creativity and Innovation
•Challenge conventional wisdom, Take actions/risks, Evaluate
Hyatt History Address of Head Quarters:
71 South Wacker Drive Chicago, IL 60606

New York Stock Exchange Ticker Symbol "H" Founded in 1957 by Jay Pritzker

A North American hotel ownership and management company

1962 the company went public

1968 Hyatt International was created

1979 and 1982 the Hyatt Corporation and Hyatt International went private

August 4, 2004 Global Hyatt Corporation was created by combining all Hyatt companies “Sometimes, Being Talked About is a Good Thing.” – Hyatt Hotels

The four most recent awards Hyatt received
Awards
•Gallup gives Hyatt top honors in its global 2012 Great Workplace Award

•The Wall Street Journal, Business Week and experience.com have named Hyatt as a desired employer for recent graduates and young professionals.

•AARP has named Hyatt a top employer for older Americans.

•Career Bliss recently named Hyatt the happiest hotel company.
Awards Small is big thing at NY Grand Hyatt
In this article, from a 2012 issue of Canadian Travel Press, Michael Baginski writes about one of the big hotels with a big reputation. New York’s Grand Hyatt is located in the heart of midtown Manhattan and has been on the scene since its original incarnation as The Commodore in 1918, then rebranding as a Grand Hyatt in 1980. Recently the Grand Hyatt spent $130 million on renovations. But contrary to what one might think, their idea was to go smaller. Pieces of Recent News Masters in the Kitchen
This is an article, written by Meagan Drillinger, which was featured in Luxury Travel Advisor in 2011. Drillinger writes about a new program that Park Hyatt has launched earlier this year, which features a culinary workshop that allows guests to get an insider’s perspective on how hotel chefs deliver their cuisine. At the Park Hyatt Maldives Hadahaa, guests can embark on a traditional Maldivian fishing boat for a twilight fishing excursion. Guests will then visit a nearby island, where local residents will take them on a tour of a farm. The next day, guests will then pick herbs in a garden and the restaurant staff will lead a demonstration in fish preparation. Hyatt in New Orleans
This is an article that was featured in the Travel Agent Magazine in 2011. Writer S.J. Young talks about how New Orleans has slowly been regaining tourism jobs since Hurricane Katrina in 2005. The 1,193 room Hyatt Regency New Orleans reopened in October after a $275 million revitalization. Before Katrina the city had 35,800 rooms, and with the reopening of the Hyatt that number has gone up to 36,159. One noticeable change is that this 32 story hotel used to have its front entrance open to Poydras Street and has been relocated to a new open port cochere at Loyloa Avenue. Construction is also underway for a Loyola Avenue Streetcar Line, which is expected to be completed within the year. Hyatt's Commander
This was an interview, printed in the Hotel and Accommodation Management Magazine, with Hyatt's President and CEO Mark Hoplamazian. This article started with praise, stating that "Hyatt was a major talking point at the 34th Annual New York University International Hospitality Industry Investment Conference in the Big Apple in early June.." (Wilkinson, J. 2012). Wilkinson goes on to explain how this company has seen tremendous growth in the recent years, most notably Park Hyatt and Andaz, and that they have been promoting a 'best staff in the industry' campaign.
We aspire to be the preferred brand in each of the segments we serve…most preferred among our:

•Employees
•Guests
•Owners (both third party property owners as well as stockholders)
Goals The Company’s subsidiaries manage, franchise, own and develop hotels and resorts under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place® and Hyatt HouseTM brand names and have locations on six continents. As of September 30, 2012, the Company’s worldwide portfolio consisted of 496 properties in 45 countries.

Hyatt hotels tend to be on the smaller end of properties that are usually located near or around vacation and professional areas.
Room count is 150 to 350 in Hyatt hotels.
North America - 26 hotels with 6,530 rooms
Asia-Pacific - 2 hotels with 759 rooms
Southwest Asia - 1 hotel with 189 rooms Business Statistics Hyatt Hotels Corporation manages, franchises, owns, and developed eight individual Hyatt brands of hotels, resorts, and residential and vacation ownership properties around the world. These individual aspects add up to 492 properties worldwide. Each Hyatt hotel brand has unique touches to make guests comfortable and satisfied Hyatt aims to maximize the potential revenue of our loyal customers, while expanding the number of new customer’s through a marketing approach powered by data and analytics. Strengths:
-well recognized brand
-established name
-top rankings, awards, and reputation

Weaknesses:
-largely dependent on the United States market exposing their business to concentration risk
-Hyatt derives almost 80% of its revenues from its sales in the United States.
Opportunities:
-huge potential for growth in developing markets overseas

Threats:
- intense competition is always a concern with Hilton and Marriott continue
- the sluggish global economy SWOT Analysis Company Brands Grand Hyatt Hyatt Regency Park Hyatt Come, visit, and invest in Hyatt
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