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Copy of Networks and Networking

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on 4 September 2013

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Transcript of Copy of Networks and Networking

Networks and Networking
Juan Fernando

Starting networking
Organizational networking
Social networking

Companies that invest time and energy to understand their networks and collaborative relationships greatly improve their chances of making successful organizational changes.
The role of networks in organizational change
Brokers and Connectors
(Hastings, 1993)
“… is the range of connective mechanism and processes that need putting in place, both to hold all the elements together and to make it work” –the software of the New Organization-
“… people as the elements of organization and their structural relationships to one another constitute the architecture or the hardware of the New Organization”
Organizational Networking
(Hastings, 1993: 16)
The purpose of networking within organizations is break down boundaries and create quick and open person-to-person communications
Networking within the organization
(Hastings, 1993: 20)
“… a form of collaboration between different organizations, each with their own unique strengths, some in marketing, some in distributions, some in production, some in R&D, with one company.”
Raymond Myles, University of California
Networking between organizations
Source. (Hastings, 1993)
Source. (Hastings, 1993)
1. Networking is a social process to make things easy. It helps to develop a net of contacts and stay connected to them.

2. A successful networking is a systemic, planned and prepared process of managing existing connections and establishing relationship with new people to achieve an objective.

3. The technology within an organization is used both to break down barriers and bind together the different parts of its global elements, creating instant communications independent of time and space.

4. The increasing importance and spread of social networks make it more necessary to develop according networking competences.
1. It is important to keep in mind that Networking is effective in the way, it is focused.

2. Avoid addictive online networking, it can consume all your available time.

3. Use networking with the purpose to achieve your goals.
Source. (Hastings, 1993)
Source. (Hastings, 1993)
Source. (Hastings, 1993)
Source. (Hastings, 1993)
Need for autonomy
Individual barriers to networking
Need for recognition
A sense of loss
Organizational barriers to networking
What is Social Networking?
(Baber & Waymon, 2010 )
Develop relationships by working on trust-building
Work with trust, how to improve and fix it

Increase social comfort
Master relationship rituals (business cards, remembering names, start conversations)

Demonstrate expertise through examples/stories
Face „What do you do?“ with an according answer
Networking Competences
(Baber & Waymon, 2010 )
Capitalize on personality and mindset style
Identify your own style and attitude towards networking

Strategic approach on micro (specific network events) and macro (organizations, career outcomes) level
How to focus time, money and attention

Envision the ideal network
Plan and structure your networks to incorporate benefits, challenges and leveraging opportunities
Networking Competences
Social Media Networks
Ask exactly what you want
Request directly for help
Careful not to be too demanding or aggressive
Pro-active and agenda-driven
One to one approach
Hard Networking
(Kaplan & Haenlein, 2010 )
“[A] group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” (Kaplan & Haenlein 2010)
Social Media Networks
Usually formed by people who share common interests.
Nowadays social media networks are the most popular.
A group of individuals or communities that have something in common (neighborhood, university, peer groups).
Social Networks
(Meltzer & Zofi, 2010 )
The secret is to turn casual conversations into useful connections.
Review of Networks
(Baber & Waymon, 2010 )
Networking Competences
Assess opportunities of networks
Does the network membership provide enough benefits? Constant re-evaluation

Deliver value to the network and its culture
Possibilities to influence the bottom line and help form and develop the network
Participate in group events and activities.
Exposure to lots of new people and new ideas.
Help you to keep your confidence up.
Passive approach.
Equivalent to the idea of “hanging around with people” or “socializing”.
Soft Networking
Examples: Twitter, MySpace, Facebook, LinkedIn
1. Hastings, Colin. (1993) The new organization. Growing the culture of organizational networking. McGraw-Hill, Berkshire, England
2. Capasso, Arturo. (2005). Strategic Capabilities and Knowledge Transfer Within and Between Organizations. MPG Books Ltd. Bodmin, Cornwall, England.
3. Baber, Anne & Waymon, Lynne (2010) The connected employee. American Society for Training and Development
4. Zofi, Yael & Meltzer, Susan (2010) Networking skills to make personal connections. Long Term Living Magazine
5. Kaplan, Andreas & Haenlein, Michael (2010) Users of the world unite. The challenges and opportunities of social media. Business Horizons
Source. Author
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