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Final Presentation JCP

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Angie Carballo

on 11 December 2012

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Transcript of Final Presentation JCP

Executive Summary Q & A Connect JCP to customers
Get customers’ confidence back
Reinforce internal departments
Surveys Recommendations SWOT Analysis Market Positioning Map Organizational Structure J.C. Penney is only valued at about $6.3 billion in a $100 billion industry Value of the firm 2012 drop of a 26% in sales
The liquidity ratios have also decreased 0.70 : 1
Poor performance of J.C. Penney of a loss of $520 million for 2012
Average $156 in sales per square foot Financial Analysis Internal Assessment
Macy’s and Kohl’s
Macy's: valued at about 20.98 billion
Kohl’s:  valued at about 15.85 billion Competitors Industry Trends Cont. Technological
Shopping list application not available on JC Penney app
Investment in online format
Current economy affects consumer spending
Gas prices cause consumers to become more cautious about spending
Rising labor cost in the US
JC Penney is one of the largest mid-range department stores in the U.S.
Price-match guarantee Industry Trends Department store
High percentage of products
Private brand production
Wide variety of products Industry External Assessments
Mini Shops
New vendors
Fashion Shows Strategies Cont… Golden Rule
Long Term Results to make profit and succeed
The three-tier price model Mission & Vision Statement and Objectives 1913 J.C. Penney Company Inc.
1914 Headquarters were moved
1963 First Catalog
1992 Headquarter is located in Plano, Texas
1994 Offer goods on its website
Today “Every Day Matters” Company Overview Cont… Major Competitors

Financial Analysis


SWOT Analysis


Conclusion Company Overview

Executive Summary
1.Mission / Vision Statement
2. Objectives



Major Problems Outline Beatriz Carballo
Silvia Córdoba
Viviana Gonzalez
Nitsu Louis
Capstone MAN 4900
Professor Matthew Rocco Group #1
JC Penney About.com (n.d.) JC Penney Mission Statement - Winning Together Principles for Superior Service. Retrieved on November 1, 2012) from http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/JC-Penney-Mission-Statement.htm
Accesories Magazine. (2012, May 10). Retrieved November 8, 2012, from http://www.accessoriesmagazine.com/ 45392/jcpenney-eliminates-sales-commissions-as-part-of-new-strategy
Brohan, M. (November 9, 2012). Web sales drop 37% for Penney in Q3. Retrieved on Novemner 30, 2012 from http:// www.internetretailer.com/2012/11/09/web-sales-drop-37-penney-q3
D'Innocenzio, A. (2012, November 10). Yahoo Finance. Retrieved November 10, 2012, from http:// finance.yahoo.com/news/j-c-penney-reports-hefty-122103695.html
Kalb, I. (August 13, 2012). 7 Reasons Why JC Penney's Q2 Earnings were another Huge Disaster. Retrieved on November 30, 2012 from http://www.businessinsider.com/jcp-still-not-listening--even-worse-results-2012-8
Chain Store Age. (January 25, 2012). J.C. Penney pins future on new, three-tiered pricing strategy and in-store shops. Retrieved on November 2, 2012 from http://www.chainstoreage.com/article/jc-penney-pins-future- new-three-tiered-pricing-strategy-and-store-shops
Clifford, S. (May 15, 2012). J. C Penney Posts Big Loss as 3 Retailers Gain. Retrieved on November 5, 2012 from http:// www.nytimes.com/2012/05/16/business/retailers-hit-profit-mark-but-sales-fall-short.html? ref=penneyjccompany&_r=0
Coleman-Lochner, L (June 19, 2012) J.C. Penney Falls after Francis Leaves Amid Strategy Flop. Retrieved on November 5, 2012 from http://www.bloomberg.com/news/2012-06-18/j-c-penney-says-ceo-to-run- marketing-as-francis-leaves.html
Company Profile and Brand Identification (2012) Retrieved on November 28, 2012 fromhttp:// www.onesource.com/landingpages/google/google_next_gen_v1.asp? camp=Adwords_US_Company&p=Company+Profiles&reg=us&_kk=c757c054-bfe9-492c-ae17- c8eba7c25f00&_kt=14117375245&gclid=CKe75Yf88bMCFQq0nQodeRQAOA References PRICE
No coupons
Fair and Square Pricing

Private Brands

Change Brand Image Strategies In 1902 James Cash Penney opened the first JC Penney
Frontier miners, farmers, and their families
Today’s customers
Online Customers Company Overview Problem Solution Internal Changes

New Marketing Strategies
Giving Lost

Competitors as Macy’s and Kohl’s have Stronger Growth

Customers Retention Increase Morale

Back to Coupons

Identify Competitors’ Strengths

Confidence (advertising language) Legal
JCP sued for $40 million by vendor Social
•Campaigns that highlight collaborations with celebrities and designers
•Launching new exclusive and private label brands
•Endorsement deal with Ellen Degeneres
•Ranked No. 1 in customer service High Quality Products Low Quality Products Low Price High Price
Long History & Brand recognition
Established locations in shopping centers throughout the country

Low prices (no coupons)
Weak customer confidence

Online market
New publicity
New Negotiations

Declined Employees’ morale
Macy’s and Kohl’s are strongest competitors
Economy raising slow PROMOTION

Free hair-cuts

Free Family photo
+ free digital copy

Prized Bottoms
Full transcript