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How SAMSUNG became successful?

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by

Nargiza Maximova

on 7 December 2013

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Transcript of How SAMSUNG became successful?

How did
Samsung
become so successful?

Since the inception of "New Management" the company has experienced unprecedented growth and success around the world.
Over the years, Samsung has been first to market with countless new innovations, including:
As result of its dedication of research and design, Samsung has recently introduced some of the world's most innovative technologies, including:
In Korean, the word Samsung means "three stars".
The name was chosen by Lee Bung-chull,
whose vision was for his company
to become powerful and everlasting like stars in the sky
About Samsung
NEW MANAGEMENT:
In June of 1993, while on a global tour, Samsung's chairman, Lee Kun Hee arrived in Germany at a hotel in Frankfurt. He summoned all of Samsung's executives from around the world for a senior meeting, where he gave a three day speech laying out his vision for the future of Samsung and what the company had to do to become successful. The most famous quote that came from the speech was: "Change everything except for your family." Since then, Samsung has risen to become a global leader in consumer electronics. June 2013 will mark the 20th anniversary of New Management.
In order to maintain its competitive edge, Samsung continues to be one of the world's leading investors in technology research and design
Samsung is always looking forward, investing in new technologies for a suitable future
Full transcript