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AN Ecology of Media Convergence

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by

David Craig

on 10 April 2016

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Transcript of AN Ecology of Media Convergence

Digital Piracy
DIGITAL STORAGE
DIGITAL EXHIBITION
and
CONSUMER ELECTRONICS
http://www.thedailyshow.com/watch/mon-may-16-2011/well--that-was-fast---comcast-nbc-merger
AN ECOLOGY OF
MEDIA CONVERGENCE

Technology
Network
Internet/WWW)
Digital
Mass Communication
Interpersonal Communication
Mass
Self-Communication
Participatory
Convergence
Fan Culture
Regulation
Media Life (Deuze)
Media Culture (Kellner)
"Techxiety" (Craig)
"The media are no longer just what they watch, listen to or read - the media are now what people do."
- Meikle and Young,
MEDIA CONVERGENCE
Academic
Blood
Sport
DIGITAL DISTRIBUTION
Digital Cameras
DIGITAL EDITING

"GREAT TRANSFORMATION"
Media Convergence
Communication Convergence
Cultural Convergence

DIGITAL DIVIDE
INDUSTRIAL
Audiences and Effects
"THE BIG BLUR"
VISUAL FX AND DIGITAL ANIMATION
2013
2009
POLITICAL
ECONOMY
=
GOVERNMENT
AND
MEDIA INDUSTRY
CONVERGENCE
REGULATORY DIVERGENCE/OVERLAP

CONGLOMERATION
VERTICAL INTEGRATION
HORIZONTAL INTEGRATION
CONSOLIDATION
MEDIA INDUSTRY CONVERGENCE?
INTERACTIVE
MEDIA
1.5B
332M
300M
100 M Daily users
7B VIDEO VIEWS
200M
EVANESCENCE
1B
6 SECONDS
LOOPS
30 Second Video
UNLIMITED Text?
100 Users/ 1.7M Broadcasters (Gamers)
Full transcript