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One View of the Rhetorical Situation
Transcript of One View of the Rhetorical Situation
The Rhetorical Triangle
where effective communication happens
Every communication is essentially a . Each point of the triangle influences the others, and all are influenced by the of the communication. Each point of the triangle bears some for the , and each point of the triangle corresponds with one of
the study and practice of effective communication
The Rhetorical Situation
any set of circumstances that involves at least one person using some sort of communication to modify the perspective of at least one other person
success of the communication
(i.e., general means of ).
-Judith Clayton Van
tools to make
tools to decipher
the appeal to reason
the ethical appeal
based on the character, credibility, or reliability of the writer
relies on logic or reason
the emotional appeal
appeals to an audience's needs, values, and emotional sensibilities
producing the intended/expected result
the ends of communication
to identify (with)