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Transcript of Innovation
Communication Around the Office
Increased job satisfaction and motivation for success
Customer & Product Benefits
Once a month
Learn theory and methods based on struggles specific to Catherines
A Culture of Innovation
Where are We Now?
Who Has it Right?
The Masters of Innovation
Putting it Into Practice...
The Brainstorming Process
New Training Programs/Intern Program
Stellar Awards/Town Hall
Fantastic Visual Organization
Whole Brain Approach
Drawing upon logic + imagination + intuition + systemic reasoning
What Innovation is NOT:
A Sense of
for the World
A Beginner's Mind
What About the Stores?
The Importance of Cross-Functional Workshops
are "present" but not enthusiastic
billion lost annually
of Employees are engaged at work
A Focus on Positive Emotions
Positive Emotions Business Outcomes
1. Joy (happiness, amusement, elation)
2. Interest (curiosity, intrigue, excitement, wonder)
3. Contentment (tranquility, serenity)
4. Love (bonds, thoughtfulness, caring)
An inherent need to positively contribute to the organization
def. (n) A cognitive and emotional
investment in ones work
The Building Blocks
An Ingenious Idea!
Stay Focused on the Topic
Build on the Ideas of Others
One Conversation at a Time
Top 3 Innovative Ideas
- Blonde Roast
- My Starbucks Idea
"Grow with discipline. Balance intuition with rigor. Innovate around the core."
-Howard Schultz, CEO
"Just For You"
An integrative, whole-brain approach to developing creativity, leadership and innovation in organizations
What is Innovation?
Who Has it Right?
Our Innovative Ideas For Catherines
IDEO is an award-winning design firm that helps organizations innovate and grow
• #10 on the Top 25 Most Innovative Companies
•Awarded the Smithsonian Cooper-Hewitt, National Design Museum’s National Design Award for Product Design
•Ranked one of the most innovative companies in the world by Boston Consulting Group
Background in Fine Art, Design and Marketing
Creates parallels of creativity and leadership for businesses and financial firms
Has serviced prestigious companies including:
Awards and Recognition
Who is IDEO?
Learn how to build a
culture of innovation
to attain market leadership
"This helps companies imagine their business and understand their customers in new ways, something that is essential at this point in the economy."
"Art can liberate that feeling and help us look inside ourselves, then we realize there are more ideas than we can imagine and they start to flow."
•First commercial mouse(Apple )
•The first standup toothpaste tube(Procter & Gamble’s Crest)
•First robotic whale (for the movie Free Willy)
•The World’s first Laptop (GriD)
Structured brainstorming, rapid prototyping, and field research to try out new concepts and create great products
Specializes in figuring out what consumers want even before they know they want it
"The innovation workshop is really inspiring and engaging as it guides us...to explore the potential power of our minds and shows us how to lead the product innovation to business success"
Their method of creation is designed specifically to account for failure
An expectation of failure is built right into their design process
“Failure is not failing. Failure is a part of the learning process.”
My Starbucks Idea
Extensive Leadership and
Design Thinking Workshops
Fortune Magazine Top Company
1. Focus on design
2. Believe in jobs
3. Forget everything that came before it
4. Believe Apple is better than all others
5. Take flaws to heart
6. Never admit defeat
7. Remember attention to detail
8. Only Steve Jobs was indispensable
9. Secrecy reigns supreme
10. Domination is everything
"The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of any predicament."
-Apple Confidential: The Real Story of Apple Computer Inc., May 1999
What We Learned
They follow a "Work Hard Play Hard" ethic
Employees are encouraged to run their own show and work in a challenging and creative environment
They value creative people and put a major focus on innovation
They accept failures and learn from them
Customers, as well as husbands, sons, grandsons, etc. would love more places to sit around the store
Would benefit from some personal touches and improvements
Ideas for Improvement
4 Musts for Innovators
Larger seating areas
Seating with better support
of employees feel encouraged by co-workers to think of innovative ideas to solve existing problems
With 15-20 chosen members of the organization
Discover and compile challenges within the organization
Form applicable "homework"
How She Can Help Us:
Overall, 80% of employees feel that Catherine’s work environment has a great sense of community
“I have been here 3 years, it has gotten better every single year. “
Hands-on tasks that form a hybrid between data and creativity
"Knowledge is in the hands" - Discovering leadership challenges through art
Cross-Functional at Catherines
A few months later...
Check-Up Conference Call
A Crucible of Positivity
An Atmosphere of Freedom and Trust
Engagement in Conversations that Matter
A Community that Gold Mines Ideas
A Parallel Between Creativity and Business Success
Expand the Outreach Program
-Customer feedback on new products
- Show customers how to incorporate jewelry in their outfits
-Create buzz about CATHERINES
-Acquire new customers
Customization of Launch Party
The Cycle of Innovation
Once a month
Groups of 10 employees from different departments
Challenge Traditional Thought
How do you challenge
Communication of Ideas
What does successful communication support?
Let's Talk Money
Frito-Lay saved $600 million
Sylvania's ROI: $20 for every $1 spent
Hewlett-Packard - invested $2 billion, net revenue $42.37 billion
10 Things About Apple's Company Culture
They provide career opportunities and employee security
They follow a defined set of values that contribute to a unified corporate culture
What Makes Them Innovative
"Apple is not Apple because of its technology. Apple is Apple because of the fervor with which its employees believe in the corporate mission... passion for one's company is arguably a prerequisite for any company that wants to dominate the market."
-Matt Asay, VP of Business Development, Alfresco
Top 3 Innovations
Update Selling Techniques
Cross Functional Teams
Just For You Locator
- Steven Forth, CEO,
- Baxter Pharmeceuticals
- Dr. Knut Zoellner, VP Technology and Innovation, BASF Polyurethane Specialties