Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Corporate Fundraising

Training presentation for the Directory of Social Change. The aims are to give participants the tools and confidence to develop support from, and build relationships with, corporate partners. For more information visit: www.dsc.org.uk Contact Noam Kost
by

Noam Kostucki

on 25 February 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Corporate Fundraising

Charity Quiz
How many charities are there in the UK?
• 28,400
• 69,000
• 180,000
• 606,000
What is the most effective strategy for raising funds?
• Establish priorities
• Diversify the range of donor
• Set up a fundraising committee
• Identify prospective donors
What cause do companies give to most?
• Education
• Health
• Environment
• Medical research
The corporate ladder
Walmart
2,100,000 employees
£787 billlion assets
Traditional market research:

"who can fund us?"
"how can we fund what we do?"
"what do we want to be funded?"
Be different
WAP - BATNA
vs
features
benefits
2 and 3 choices
www.about.me/noamkos
www.bit.ly/noamkos
@noamkos

General Electric
Design a product or service that solves a business problem
http://bit.ly/corporatefundraisingdsc
Noam Kostucki
http://vimeo.com/29561061
Scott Harrison
Charity Water
Make it simple
& compelling
Understand Them
who can benefit from our expertise?
who can benefit from our market?
who can benefit from helping us?
Online posts are only 2nd to word of mouth as a reason to buy (Small World Labs)
34,000,000 users on Facebook in the UK, still growing
82% of internet usage is social networking (Marketing Charts)
54% of social networking users are over 35 (Universal Maccan)
33% of social media sites visits are to engage in product research before buying
47% say social media influenced their decision about buying
26% changed their mind after reading about a brand on social media
Social Media Facts
Corporate
Fundraising
Simon Sinek
Start with Why
Rory Sutherland
Intangible Value
The Web for Fundraisers
Social Media UK 2010
Dan Ariely
Predictably Irrational
If you want to be understood,
Seek to understand
Full transcript