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intercultural communication

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Hannah Manzano

on 15 May 2015

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Transcript of intercultural communication

Collectivist Cultures
Intercultural Communication
Chapter 7 - SPC1017 - May 15, 2015
What Are Cultures?
A Dominant Culture
A Non-Dominant Culture
Culture Relativism
Uncertainty-Accepting vs. Uncertainty–Rejecting Cultures
What are some characteristics of different cultures?

is a unique combination of rituals, religious beliefs, ways of thinking, and ways of behaving that unify a group of people.

There are two types of Cultures:
1. Dominant Culture
2. Non-Dominant Culture
It is determined by who has the power and influence in a group. To connect the issues of the dominant culture to communication consider the number of unemployed, the U.S. culture strongly favors workers and casts the unemployed into a situation where they are devoid of power or influence.

These cultures exist within a larger, dominant culture but differ from the dominant culture in several ways.
Non-dominant cultures are based on varied criteria:
because they are not equal to men in pay, power, or prestige;
poor people
because they are united in powerlessness; and
gays and lesbians
because they lack rights and privileges.
On-time culture is dominant in Canada, Unites States, and Northern Europe.
·View time as something that can be controlled.
· Conduct business meetings in public.
· On-time cultures treat life like a march.
On-time culture is defined as the time schedule that compartmentalizes time to meet personal needs, separate task and social dimensions, and points to the future.

Sometime culture is defined as the time schedule that view time as “contextually based and relationally oriented.”
Sometime culture is dominant in Latin America, Middle East, Europe, Asia, Africa, Greece and France.
Sometime cultures, time is not saves or wasted. It is the only one factor in a much larger and more complicated context.
Conduct business meetings in private.
Orchestrate their relational and task obligations with the fluid movements of jazz.
Intercultural Communication is defined as the interaction between people from different cultural backgrounds.

There are five reasons why to study intercultural communications.

1. Communication with other cultures is common.
2. Economic
3. Curiosity about others
4. Convergence of technologies
5. The influx of foreign born immigrants and refugees who have changed the face of the U.S

- Intercultural communication
- Values and Norms
- Three characteristics of cultures.
Individualistic Cultures
•Value Individual freedom.
•Value independence.
•Value directness and clarity.
•Value the group over the individual.
•Value commitment to family, tribe and clean.
•Value cooperation over competition.
Uncertainty-Accepting cultures tolerate diversity, ambiguity, and uncertainty.
Avoid rules
Seek flexibility
Reject hierarchy
Willing to take risks
Value individuals opinion

Uncertainty-Rejecting cultures have a difficulty with diversity, uncertainty and ambiguity.
Prefer stability
Be threatened by ideas and people from outside
Embrace written rules, rituals and regulations.

Ethnocentrism- is the belief that your own group or culture is superior to all other groups or cultures.
Stereotyping- a generalization about some group of people that oversimplifies their culture.
Prejudice- is a negative attitude toward a group of people just because they are who they are.
The Goals of Non-Dominant Cultural Communication
Early studies of non-dominant cultures focused on how little influence women had.
Kramarae called women a “muted group” because their ideas were undervalued.
Non-dominant cultures are often called “marginalized groups” because they live on the edge of the dominant culture.
Non-dominant groups are categorized as “people of color, women, gays/lesbians/bisexuals, people with disabilities, young and the elderly."


Anyone else who are having trouble financially such as people who are bankrupt, who have lost their jobs, who are unemployed, or those who have lost their homes.
Members of the dominant culture would be male, European, American, heterosexual, youth-full, middle/upper class, and Christian groups

Three possible goals to relate to dominant groups
Assimilation goal
- Means that the marginalized group attempts to fit in with the dominant group.
Accommodation goal
- Means that the marginalized group manages to keep its identity while striving for positive relationships with the dominant culture.
Separation goal
- Achieved when the marginalized group relates as exclusively as possible with its own group and as little as possible with the dominant group.
One Perspective
Accept other cultures that may be different.
: preconceived opinion that is not based on reason or actual experience.
Prejudice examples about women in the U.S
: Minority women fare
significantly worse. African American women earn 63 cents and Hispanic women 53 cents for every dollar earned by white men.(29)

Women suffrage in the U.S is significantly worse year after year due to depression, anger, and low self-esteem from pressure and pay at work.
The typical prejudice people usually criticize based on ignorance or poor education are…

1. Black Male African American Cab Drivers

2. Typical Good Looking American CEO of a Company

3. Minorities such as Mexicans Mowing Lawns House Work
What are some strategies for improving intercultural communication?
Purpose: To obtain some strategies in advance that will help one prepare for new situations with people from other cultures. This in turn will increase confidence in the ability to communicate effectively with a variety of people all around the world.
Types of strategies:
1) Conduct a personal self-assessment
2) Practice supportive communication behaviors.
3) Develop sensitivity toward diversity
4) Avoid Stereotypes
5) Avoid ethnocentrism
6) Develop code sensitivity
7) Seek shared codes
8) Use and encourage descriptive feedback
9) Open communication channels.
10) Manage conflicting beliefs and practices
Full transcript