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Evidence and Analysis
Transcript of Evidence and Analysis
The author takes an explicit position
A response to others' ideas
the topic matters
Author gives appropriate background information
Includes claims and
Reasons for the position stated in the thesis
Comes from brainstorming and evidence/sources
Concrete information used to support a larger idea
observations, interviews, surveys, data, statistics, experience, testimonials
Grounds the argument in reality
Helps to show the audience that it should be believed
Moving from Evidence to Analysis
Break down the parts of the whole and find a pattern or way they fit together
Connect to argument, explain the importance, comment, find significance
What is evidence and what is analysis?
"It is currently estimated that most produce in the United States is shipped about 1,500 miles before it is sold--it travels about the distance from Nebraska to New York ('Why Buy Local?'). Eighty percent of all strawberries grown in the United States are from California ('Strawberry Fruit Facts Page'). They are shipped from California all around the country even though most strawberries can be grown in Wisconsin, New York, Tennessee, and most other parts of the United States. No matter how efficient our shipping systems, shipping food thousands of miles is expensive--in dollars, in oil, and in the carbon dioxide it produces (fig. 4)" (96).
How is this analysis?
"Apple's current campaign for the Mac, 'Get a Mac,' conveys just as simple and straightforward a message as the name would suggest. It's a deliberate attempt to appeal to the vast majority of computer uses who, as Apple sees it, as using a Windows machine either because they aren't aware they have an alternative or because they're nursing some erroneous preconceptions about Macs" (145).
Why is Analysis Important?
Controls the audience's interpretation of the evidence
Shows the author's knowledge of the sources and the topic
Explains why the evidence matters to the topic
Shows connections between ideas
Evidence and Analysis