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A Study on Sophie Paris Philippines’ Strategic Responses to

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Nikki Cayanan

on 3 October 2013

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Transcript of A Study on Sophie Paris Philippines’ Strategic Responses to

conceptual Framework
STRATEGIC RESPONSES
OF SPPI TO COMPETITION

A Study on Sophie Paris Philippines’ Strategic Responses to the Competitive Pressures of the Philippine Direct-Selling Industry
Statement of the Problem
What are the strategic responses of Sophie Paris Philippines Inc. (SPPI) to the competitive pressures in the Philippine direct-selling industry?
Management’s Actions
Key Managers
Management structure and staffing
Budget
Customers
Business reputation
Brand Loyalty
Sales Representatives
Company Image

Data Analysis
Data gathered from the key management personnel were regarding the recent actions of the company to cope with the competition in the industry. The researchers analyzed the data in order to determine the company’s focus among the given variables that affect competition.
French entrepreneur Bruno Hasson
planted the roots of SPPI in
Jakarta, Indonesia in 1995.
Company background
Philippines
In 2002, Sophie Paris continued its saga as it opened doors to the Philippine Market.
One of the thirty-three member companies of Direct Selling Association of the Philippines (DSAP),
Mission and Vision
Vision: To be the number 1 fashion brand in the direct selling industry in the Philippines.

Mission: To provide Filipinos with a life-changing opportunity.
The Sophie Catalog contains a wide array of French designed bags, watches, wallets, accessories and clothes at very reasonable prices. SPPI also offers an array of cosmetics, skin care and personal care products.
Objectives
To identify the strategic responses of SPPI to the competitive pressures in the Philippine direct-selling industry.

• To analyze the company’s operations and determine its advantages and disadvantages as compared to other companies in the same industry.
• To determine which among the resulting strategies of SPPI are the most effective for the company and those which need improvements.
Hypothesis
Ho: The strategic responses of the company to the competitive pressures of the Philippine direct-selling industry are not affected by:
• Management’s Actions
• Business reputation
• Brand Loyalty
• Sales Representatives
• Company Image

Input
Process
Interview
Observation
SWOT Analysis

Output
Strategic Responses
Promoting brand reputation and company image
Improving business operations
Valuing customer loyalty
Empowering sales representatives
Well-organized management and employees

Scope and Limitation
Significance of the Study
Sophie Paris Philippine Inc.
Competitors
Customers
Sales Representatives
The information contained in this study has many potential uses to:
The primary sources of this study are the key managers of SPPI Angeles and San Fernando business centers. Information was also sourced from related theses and dissertations. The time frame of the study is from January to September 2013 only.
Assumptions
• The study adapts the accounting principle of going concern, and so SPPI is viewed to operate continually in the future and is without plans to exit at some future date.
• Inflation rate is held constant.

Research Design
The design of this research study was mainly descriptive as it seeks to determine the strategic responses of SPPI to the competitive pressures of the Philippine direct-selling industry.
Respondents of the Study
The respondents were chosen through judgment sampling, a non-probability sampling technique.
Data Collection
The researchers collected primary data through the use of interview, specifically a self-administered questionnaire answered by the key management personnel of the two business centers provided in the scope. Also, the researchers were able to gather data through the observation of one researcher who worked directly as a sales representative of the company. Secondary data were gathered through theses and other related studies from the library and from the internet.
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