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Danielle Butts

on 15 April 2013

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Revenue Timeline 2017 2013 2014 2015 2016 0 + - = 9 8 7 1 2 3 4 5 6 c Problem Definition

-The inconvenience of trying on different outfits to find the perfect match. Features Value Proposition -All in one wardrobe app in the palm of your hands

-Supported by both iOS and Android
Unique application which allows users to visualize outfits

-Instant access to articles, reviews, and online shopping market

-Simplified and easy to use app With an initial investment of $75,000, DresSmart projects to make $450,000 by the fifth year. Market Entry DresSmart -The inability to visualize different outfit options in the palm of their hands. -Virtual fitting room with the ability to upload your picture and see different outfit options for your body type

-Bar code scanner (to scan items and visualize)

-Instant access to online shopping with participating retailers (Macy’s, Urban Outfitters, H&M, XXI, and American Apparel)

-Instant access to reviews

-DresSmart Forum

-Share your favorite outfits with friends through social media
-Sell to diverse age market (17 – 35) that use either Android or Apple smart phones

-Allow access to different clothing companies in one convenient location.

-Keep the app price affordable ($0.99) Resources -Partnership with Macy’s, Urban Outfitters, H&M, XXI, and American Apparel

-Web designer to make application compatible with Android and Apple smart phones

-Approval from Apple App Review Board

-Integration with clothing websites DresSmart will help to eliminate: Market Overview -126 million smartphone users in US

-Android makes up 53% of the smart phone market or 67 million users -Apple makes up 36% of the smart phone market or 45 million users

-78 % of smart phone users access apps once a week Apple App Market -40 billion apps downloaded since 2008

-20 billion downloaded in 2012 alone!

-App Developers make 70% of sales, and Apple makes 30%

-About 775,000 apps available for download Google Play Market -25 billion apps downloaded since 2009

-15 billion downloaded in 2012!

-App Developers make 70% of sales, and Google makes 30%

-About 800,000 apps available for download Revenue Generation -Partnership with major companies
-Maintenance -Application order processing

-Integration with clothing company's websites -Pricing
-Advertisement on social media
-Pro versions -Customer Service
-Application updates
-Application repair Operations Marketing and Sales Service Inbound Logistics -Research and Development
-IT architecture
-Web designer Outbound Logistics Value Chain Mission: To revolutionize the apparel shopping experience and empower customers with knowledge to make better shopping and dressing decisions. Competitive Matrix -Threat of new Entrants- (High) Similar apps could offer similar services
-Rivalry among Competitors- (Low) No other app offers the service Dress Smart offers
-Threat of Substitutes- (High) Many apps are made everyday and similar apps could compete
-Bargaining Power of suppliers- (Low) Many different clothing stores to choose from
-Bargaining Power of Buyers- (Low) Customers do not have many apps to turn to Market Research 50 people surveyed:

54.1% Apple users & 45.9% Android users

-35.1% of those surveyed purchase at least 1 app a week

-62.2% of those surveyed would purchase our app $75,000 $55,000 $200,000 $350,000 $450,000 http://www.polleverywhere.com/multiple_choice_polls/LTQ1NTkxOTY5 Real-time Survey Backup Slides
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