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The World Versus The Tobacco Industry

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Qasim Chowdary

on 3 March 2014

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Transcript of The World Versus The Tobacco Industry

The World
The Tobacco Industry

Qasim Chowdary


The key to making big changes is through tribes
John Snow and the broad street pump
Human Migration
Swings and roundabouts
Hone Harawira
Yes, taxi to China please.
Fun & Games
What is the endgame?

What's the next big GLOBAL
tobacco control milestone?

5% of populations smoke combustible tobacco

Don't know

Eradication of combustible tobacco

Migrating populations to safer forms of nicotine
Language of the people
Thanks to
David Simpson
Louise Ross
Ann McNeill
The future's bright?
1 billion deaths, most in low & middle income countries.

North America
South America

0 to 24
25 to 30
31 to 40
41 to 50
What is your next local milestone?

Smokefree public places?

Restricting availability of fake and smuggled tobacco?

Limiting the Tobacco Industry's ability to influence politics
Do you prefer?

The 'Her' Dilemma
Polarisation Check
Keeping up with the James'
(Public Trust (branding, mainstream media, social media, advocacy)
Political Appetite (public pressure, direct influence))
(Industry tactics (dispute science, astro turfing, lobbying)
Innovation (technical advances, unexpected ethical considerations))

Standardised packaging?

Restricting use of e-cigarettes?

Tackling depiction of smoking in movies?

Increasing use of e-cigarettes?
Are you active on
Say What?!?!!?!???!
The worst of the epidemic?
Communicating the non-communicable
Crossing Boundaries: Partnerships for Global Urban Health
Key milestones of the tobacco epidemic
The worst of the epidemic?
Swings and roundabouts
Communicating the non-communicable
The future's bright?
'I sell ice in the winter, I sell fire in hell, I am a hustler baby I sell water to a well'
(Jay Z, 2001)
Full transcript