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THE ART OF THE PITCH

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by

Natasha Kurtova

on 29 May 2016

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Transcript of THE ART OF THE PITCH

THE АARTТ OF THE PITCH
SELL NOT EDUCATE
PITCHING TO INVESTORS IS DIFFERENT THAN PITCHING TO CUSTOMERS
MONEY
RECOGNITION
SELF-PRESERVATION
ROMANCE
HOW TO WIN OVER
AND
OF INVESTORS?
WHAT IS YOUR WOW?
CAN YOU RIDE AN ELEPHANT ?
HOW DO YOU STAND OUT ?
POSITION YOUR COMPANY AS A PERFECT FIT WITH OTHER INVESTMENTS OF THE VC FIRM (CORPORATE PARTNER)
CAN YOU BEAT OUT OTHER INVESTMENTS THE FIRM IS CONSIDERING
COMPLETE YOUR STORY ON TIME
"PRESENTATION SURVIVAL SKILLS GUIDE"
by Jim Edicott
THE FOCUS IS YOU
PITCH DECK GUIDELINES
"PRESENTATION SURVIVAL SKILLS GUIDE"
by Jim Edicott
MESSAGE
VISUAL STORY
USE IMAGES THAT ARE CULTURALLY NEUTRAL,
IMAGES THAT THAT ARE CONTEXT-APPROPRIATE
CHARTS SHOULD BE UNCLUTTERED AND CLEAR
KEEP YOUR TEXT CRISP AND TIGHT
USE MIN 30 POINT FONT AND AVOID TEXT DENSITY
MAINTAIN
EYE CONTACT
WITH YOUR
AUDIENCE
(3 SEC)
ENGAGE
TELL A GOOD, CLEAR,
EASY TO REPEAT STORY
KNOW YOUR AUDIENCE
DELIVERY
LISTENING AND READING ARE CONFLICTING ACTIVITIES. ONE IDEA PER SLIDE
DEMO: SHOW REAL PEOPLE
USING YOUR PRODUCT
SPEAK WITH ENTHUSIASM
AND SMILE

PAUSE
PACE IS CRITICAL:
TOO SLOW OR TOO FAST
CAN KILL YOUR PITCH
ADDRESS THE Qs THAT COME FROM THE AUDIENCE, BUT DON'T LOSE THE FLOW OF YOUR STORY
PRACTICE, PRACTICE, PRACTICE
(AT LEAST 5 HOURS)

WATCH AND LISTEN
VISUALS
DELIVERY
MESSAGE
PROVE THAT YOU CAN EXECUTE
ON YOUR VISION SUCCESSFULLY
Pricing: Interesting and validated ECPM model creates win- win model with prime media publishers (incl agencies), putting our local ad on 1st screen place;

Distribution build upon an existing network of a portfolio of Belgian Premium Content Publishers (a reach of 5 millions of web users in Belgium +75% of the national audience)


A concept for smart local webadvertising:

Sustainable businessplan
Full transcript