Open Company

The real challenge of creating the

Open Company is...

to prove its benefits

Open Company

Ask yourself: what information can be published freely to improve transparency and enhance your brand reputation?

Thank You!

Raffaele Cirullo

data.enel.com

@rcirullo

Links about this presentation:

• http://data.enel.com - Open Data Website

• http://lab.enel.com - Enel Lab

• http://www.layar.com/layers/enelenergia/ and http://de.straba.us/enel_punti_territoriali/ mobile app and web mashup using our data

• http://blog.iks-project.eu/wordlift-powers-enel-tv-semantic-tv-example/ - WordLift and Enel.tv

• http://searchenginewatch.com/article/2199934/Getting-Started-With-Semantic-SEO - Semantic SEO

• https://github.com/insideout10/ioiojs#special-thanks-and-contributors - the web framework behind enel.tv

• http://wordpress.org/extend/plugins/wordlift/ and http://wordpress.org/extend/plugins/weeotv/ - WordPress Plugins developed with Enel's support

This is what Enel did

to celebrate its 50 anniversary:

• publishing Enel.tv (releasing all the code as open source),

• beta-testing WordLift,

• working on Semantic SEO,

• Launching the new Data.Enel.com

What if the software you developed

for your own campaign & web sites

becomes available to everyone

as Open Source?

What if you start investing on

start-ups rather then

on traditional

IT Companies?

What if the content you write gets linked

to the Open Linked Data Cloud?

What if your SEO efforts are not just about keywords but...

about entities?

(SEMANTIC SEO)

What if we try to explain to the retail unit that 97% of their clients

go online to find their shops?

What if your content assets

starts to be managed by a

Content Managemet System

Open Source?

What if mashups are build by the community using our data rather then by our external agency?

What if by marketing the data we can get 13.208* new impression for one of our stores in 30 days?

* based on real numbers

Challenges are organisational and cultural

What does it mean to go

"Open"? Who can benefit?