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Square One World Media

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Manitoba/Ontario Prezi

on 20 November 2014

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Transcript of Square One World Media

And according to Statistics Canada
87% of Manitobans are affiliated
with a Christian religion
Who's listening?
Source: BBM – CBS Spring 2011
College Graduates - B.A./B.S. Degree
All Adults - 43%
Christian Radio - 47%
Source: BBM – CBS Spring 2011
Who's listening?
Source: BBM – CBS Spring 2011
According to Statistics Canada, religiously active donors (i.e. those who attend religious meetings/services at least once a week) gave $688 annually to religious organizations, compared to $61 for those who were less religiously active or not religious at all.
On average, religiously active people also gave more to non-religious organizations than did those not active or less active.
In 2010, 77% of people who had a high school diploma had made a donation and their financial donation of $373. In comparison, 91% of those with a university degree had given and their average donation was $715
In 2010, people whose annual household income was $120,000 or more donated an average amount of $744, compared with $427 for those whose income was between $80,000 and $99,999.
In 2010, women were more likely than men to have made at least one financial donation (86% of women compared with 82% of men)
Almost three quarters (74%) of CHVN 95.1 FM listeners are
in the adult 25-54 age demographic.
Donations tend to increase with age
Who's listening?
Who's listening?
Religiously active people contribute 71% of amounts donated to religious organizations
Source: BBM – CBS Spring 2011
Source: Statistics Canada, Canada Survey of Giving, Volunteering and Participating, 2010
Source: Statistics Canada, Canada Survey of Giving, Volunteering and Participating, 2010
Source: Statistics Canada, Canada Survey of Giving, Volunteering and Participating, 2010
Source: Statistics Canada, Canada Survey of Giving, Volunteering and Participating, 2010
Loyal listeners
Support our advertisers
Highly educated
Higher income
Concerned with social issues
Compassionate givers
It's a matter of the heart.
CHVN Audience:
It's Mobile
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office
Radio is always accessible

Wherever you are…
radio is there with you.
It's Personal
Radio makes a personal connection with its listeners.
The station they listen to is THEIR radio station.
Radio is word of mouth AMPLIFIED.
It's Sound
Radio is sound and sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them.
It's Effective
Your potential donors spend more time with radio on a typical work-day than any other type of media.
92% of adults listen to radio an average of 20 hours per week.
Share of daily media time adults 18+
Why Radio?
They don't just listen to radio... They're listening online.
•6,800 absolute unique visitors on average per month
•27,800 average page views per month
•35,600 hours streamed online monthly
Square One World Media exists to see lives transformed by sharing the powerful message of Jesus Christ through media
A Sound Partnership
Full transcript