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Exam questions section B

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Andy Ruddock

on 26 May 2016

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Transcript of Exam questions section B

Section B Answer one of the following questions (20 points)
Remember to USE

6. How do school shootings represent the framing power of the media? You may wish to use the ideas of myth, ritual and cultivation.
Address the question
To what extent can we say that school shootings are events that are created by media industries (that is, how are they crimes that assume the presence of media coverage)? How does this relate to the idea that sometimes media CREATE social reality.
Identify relevant theories.
What theories help explain framing? Who has developed them, what do the theories suggest, why are they useful? e.g. Glenn Muschert on myth, Johanna Sumiala on ritual, George Gerbner on cultivation.
Exemplify with a case study.
Explain a highly publicized school shooting in relation to the ideas described in box 2. e.g. Elliot Roger and media violence as a story about gender.
What do school shootings tell us about the relationship between media and social life?
7. How do social media encourage alcohol consumption? Consider by citing relevant authors, studies and examples.

Address the question
How have alcohol companies used media in te past to popularise drinking, and how do social media continue and/or change these trends?
Relevant theories and literature
What ideas explain this-who makes them, what are they, why are they useful? e.g. Leiss, Klein and Jhally, the development of transformational advertising, Carah and Brodmerkel, the value of putting audiences to work in the production of commercial messages, or me on drinking, culture, tradition and media.
Exemplifying case study
Demonstrate how the ideas in box 2 help explain a real world event; e.g. pick a student run event at Monash, or in Melbourne, or anywhere that you know of one.
What does the study of social media and drinking tell us about how media power works by connecting with everyday social pleasures and cultural traditions?
8. Why do media pay so much attention to the personalities and private lives of politicians? Answer by citing relevant examples and academic evidence.

Address the Question
The question asks you to explain why celebrity politicians are produced by changing political and media structures. In other words, how is it possible to argue that political celebrity has very little to do with personal qualities?
Relevant Theories
What theories help explain this connection; who develops them, what do they mean, why are they useful? e.g. Stanyer's theory of intimization. What elements produces celebrity?.
Exemplifying case study
Apply ideas from box 2 to a case study in box 3. e.g. the emergence of the political selfie
Pick any conclusion you see fit, but try to think about how the celebrity politician represents the central role that media, and media entertainment, play in politics today.
9. Suggest a topic suitable for media research. What is your topic? Why is it interesting? What ideas and methods help explain what your topic says about media influence? Your answer should reference specific theories and authors.

Frame the question
This essay carries on from essay 5 in section one. Having picked a topic on media influence, this question asks you to explain how you would do your own research on the same or similar topic.
Relevant literature
The BIG difference with this question is that it calls on you to think about METHOD. Look at your favourite study. What did it do? Content analysis (Like Muschert)? Participant Observation (Like Hijazi-Omari and Ribak)? Interviews (like Pieslak)? DON'T DO THIS QUESTION IF YOU DON'T WANT TO DISCUSS METHOD
What's your case study, how it it related to the case studies, including the methods, that we have studied in the unit.
What would you hope to discover about media influence?

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