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Behavioral Science and Election Participation

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by

Zane Groshelle

on 23 September 2013

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Transcript of Behavioral Science and Election Participation

PENNSYLVANIA PRIMARY
2008

CONTROL
(not called)
STANDARD
GOTV
STANDARD
GOTV
+
Do you intend to vote?
STANDARD
GOTV
+
Do you intend to vote?
+
When will you vote?
How will you get there?
Where will you be beforehand?
STANDARD
SELF-PREDICTION
PLAN-MAKING
Average treatment effect on treated
0.0%
-1.0%
-2.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
-0.2%
2.0%
4.1%
VOTER MOBILIZATION NOT SO LONG AGO...
OVERALL TURNOUT RESULTS
It’s easy to vote,
the issues at stake are important,
It’s going to be close so your vote matters, and it’s your civic responsibility to vote.
Do you intend to vote on Tuesday?

Hello Mrs. Smith…
Yes, I intend to vote.
Great! Thanks and have a nice night.

COST
< (IMPORTANCE)
* (PIVIT PROBABILITY)
+ (CIVIC DUTY)
X
X
X
X
PARTICIPATION
(Rogers and Ternovski, in prep)
Planning failure, not motivation
Make a voting plan
Expectations about others
Everybody’s voting!
(Gerber & Rogers, JoP, 2009; Cialdini et al, 1990)
“Voter” identity
As the kind of person who votes…
(Bryan, Walton, Dweck and Rogers, PNAS, 2011; Miller, et al, 1975)
Accountability Threat
We may call you post-Election to discuss your voting experience…
ICON
PLACEHOLDER
ICON
PLACEHOLDER
ICON
PLACEHOLDER
easy
important
close
civic
responsibility
Full transcript