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Social Media and One Direction

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by

Jasmine D

on 8 October 2015

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Transcript of Social Media and One Direction

YouTube Views
Poll: Where do you mainly hear
about One Direction?
http://www.polleverywhere.com/multiple_choice_polls/lLaxcRA4eAQSBxP
Social media played a key role in the widespread knowledge of One Direction.
Debut Single: What Makes You Beautiful
One of the most viewed music videos on YouTube of all time at #17.
One Direction Update Accounts
Fanfiction
Zayn
Niall
Harry
Liam
Louis
By Jasmine Dacones
and Kanza Hamidani
Louis
10.8M
Liam
10.7M
Niall
11.7M
Harry
13.3M
Zayn
9.1M
Social Media Campaigns
“Twitter has been a major factor in getting our name out there. Just as Twitter has gone up, so we have, too. They’ve gone hand-in-hand. And, picture-wise, Tumblr has helped us a lot. It has really accelerated our success.” -Liam Payne
“If you ask American fans where they found out about us it’s always Twitter, YouTube, Tumblr, Facebook… it’s the most powerful thing we have.” -Niall Horan
Twitter Hashtag Trends
#NiallisMySpiritAnimal
What Makes Carrot Beautiful
#ThingsBetterThan1DManagement
#crazymofos
#NiallsHipsDontLie
#OneDirectionFansClimbThroughWindows
#LouisHasABetterA**ThanKimK
#WhatsGucciLiamPayne
#HarrymissesTaylor
Louis snaps in a Z formation
#CurlsGettingGirlsSince1994
#21YearsofSassandA**
Harry DameHijos Styles
#DirectionersCantEven
#Zayn MontanaRusaDeLaVida Malik
#crotchlesstightsforharry
#BrasilDirectionersThinkZaynIsPerfect
#HarryGiveMeYourGravy
#OneBigDisappointment
#LiamIsOurBatmanAndWe'reHisRobin
One Direction Survey
Social Media: 27
Friends/Family: 16
TV: 6
Radio: 6
Full transcript