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Why Different Retailers Witness Different Internal and External Impact if They All Use Big Data?

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by

Jing Qiu

on 25 March 2014

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Transcript of Why Different Retailers Witness Different Internal and External Impact if They All Use Big Data?

The Era of
BIG DATA?

Retailers
Airlines
Technology Firm
data analytics
Bank
Personalization
Big data definition
recommendation
data driven
customer privacy
mindset change
Why different retail companies witness diverse impact if they all use Big Data?
Tesco
Amazon
I. Tesco Big Data Analytic Development and impact on company
Company Culture
Employee Productivity
2004
2007
2013
2010
2001
1998
1995 Internet Services was created
1997 Tesco Bank was established
2012 Tesco Connect was built
In recent years,Tesco begins to mine data through Social Media
1919 Tesco was launched
1995 ClubCard was introduced
Competitive Advantage
Timeline
analyzing data to find the missing plane...
Insurance company
Analyze data to evaluate insureds risks
Analyzing big data to better service customers
Understand Customer consumption
behaviour
Better shelf management
Reduce cost and enhance internal efficiency
Data-oriented management
Data-driven marketing
Datatification
tracking behaviour
Enhanced productivity
Big Talent Gap
Data Speaks!

Customer behaviour
Costs
Shelf management
Supply chain management
Government
Success Factors
Talent Gap Solution
Right People
Data
Incredible Amount of data : 240 million customers
Innovation: HOW the data is collected, stored, analyzed and shared
High Quality Data: What customers actually buy
Business Model & Technology
Business Model has shifted
Continuous innovation in tools to always stay ahead

Customer Service
Web Services
Predicting customer purchases

Recommendations
My wife asks me to buy diaper for
my little baby
Famous Beer & Diaper Tale
Beers are put on the shelves
just next to diapers!!
Easy to find what you want on shelves
More Choices available
Personalized rewards and promotions
Consumption behavior is greatly reshaped
Buy More!
Competitive Environment
Low barrier of entry:
easy access to various data
Incentive for continuous innovation:
innovation determines the success of a company
Lack Right People
No INTENT information
has been gathered

No improvement in the online platform and fail to imbed big data in the BM

Limitations related to the lack of capability of gathering the right information from online platform

Tesco Flaws
Interview with Karon Cameron, maketing director of Tesco Property
V. Recommendation for Tesco:

Find the right talent
Innovate in online big data mining and analyzing technology rather than imitating Amazon
Diversify offline shopping experience
Integrate online and offline shopping
Research Question
END


Insert video: http://www.powerof60.com/en/what-is-big-data/
IV. Comparison

Amazon
Tesco
II. Big Data Impact on Customers
III. Big data Impact on
Competitive Environment
Big Data is the
mining and processing
of petabytes’ worth of information to gain insights into customer behavior, supply chain efficiency and many other aspects of business performance.

---- Pearson and Wegener
Insert a video link: http://www.powerof60.com/en/what-is-big-data/
Impact on Tesco
Impact on Customers
Impact on
Competitive Environment
Comparative analysis:
TESCO Vs AMAZON
Structure
Full transcript