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Why Different Retailers Witness Different Internal and External Impact if They All Use Big Data?
Transcript of Why Different Retailers Witness Different Internal and External Impact if They All Use Big Data?
Big data definition
Why different retail companies witness diverse impact if they all use Big Data?
I. Tesco Big Data Analytic Development and impact on company
1995 Internet Services was created
1997 Tesco Bank was established
2012 Tesco Connect was built
In recent years,Tesco begins to mine data through Social Media
1919 Tesco was launched
1995 ClubCard was introduced
analyzing data to find the missing plane...
Analyze data to evaluate insureds risks
Analyzing big data to better service customers
Understand Customer consumption
Better shelf management
Reduce cost and enhance internal efficiency
Big Talent Gap
Supply chain management
Talent Gap Solution
Incredible Amount of data : 240 million customers
Innovation: HOW the data is collected, stored, analyzed and shared
High Quality Data: What customers actually buy
Business Model & Technology
Business Model has shifted
Continuous innovation in tools to always stay ahead
Predicting customer purchases
My wife asks me to buy diaper for
my little baby
Famous Beer & Diaper Tale
Beers are put on the shelves
just next to diapers!!
Easy to find what you want on shelves
More Choices available
Personalized rewards and promotions
Consumption behavior is greatly reshaped
Low barrier of entry:
easy access to various data
Incentive for continuous innovation:
innovation determines the success of a company
Lack Right People
No INTENT information
has been gathered
No improvement in the online platform and fail to imbed big data in the BM
Limitations related to the lack of capability of gathering the right information from online platform
Interview with Karon Cameron, maketing director of Tesco Property
V. Recommendation for Tesco:
Find the right talent
Innovate in online big data mining and analyzing technology rather than imitating Amazon
Diversify offline shopping experience
Integrate online and offline shopping
Insert video: http://www.powerof60.com/en/what-is-big-data/
II. Big Data Impact on Customers
III. Big data Impact on
Big Data is the
mining and processing
of petabytes’ worth of information to gain insights into customer behavior, supply chain efficiency and many other aspects of business performance.
---- Pearson and Wegener
Insert a video link: http://www.powerof60.com/en/what-is-big-data/
Impact on Tesco
Impact on Customers
TESCO Vs AMAZON