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Transcript of Propaganda
utilizes peer pressure, as in "everybody is doing it"
look for "four out of five dentists can't be wrong" or "best-selling"
repeats the message so often it is always fresh in the consumer's mind and is mistaken for truth
The authority or prestige of something is carried over to a product in order to make it more acceptable or more rejectable
A celebrity or other famous person endorses a product, despite not being qualified to do so
Gives the impression that the situation calls for immediate action
Free and Bargain
A product is given away or offered at such a low price that you feel like you can't pass it up
Assertions are made but not proven
Brighter than what?
A hint or innuendo, usually negative, is given about a competing product
A name or label is attached to a product to influence the consumer to accept it or reject it
Image is everything
Use of sex appeal overwhelms all other aspects of the product