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Rural Youth Mental Health

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by

Abby White

on 29 October 2013

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Transcript of Rural Youth Mental Health

Headspace is an organisation for youth mental health, (www.headspace.org.au)
Examples of mental illnesses in teens include:
Depression
Anxiety
Eating Disorder
Psychosis
Self Harm
Bipolar Disorder
RURAL YOUTH MENTAL HEALTH
Client:
Mental Health Coucil of Australia
Audience:
Rural Youth
Brief:
To raise public awareness about the existence, the incidence and the types of mental health issues affecting youth living in rural areas
To positively influence public attitues to mental health issues effecting young people
To offer hope
To signpost the availability of helpful resources

RESEARCH
THE CREATIVE CONCEPT
Media Kit
Rachael Watson, Kate Passalaqua, Elley Burgess, Gabrielle Brown & Abby White

Thank you
Concept:
Wanted to create a personal connection with rural youth using of a 'profile' idea
Logo:
Campaign Name:
"The different faces of mental health"
Social Media:
#ruralyouthmentalhealth
@ruralyouthmentalhealth
Event concept:
Our event concept consists of spokespeople visiting primary and secondary schools in rural areas.
The event would:
Promote a positive attitudes towards mental health
Offer hope
Signpost the resources available to rural youth
They would use the 'profile' concept to explain the different types of mental illnesses and hand out posters, brochures and the competition poster.
Competition Concept:
Print advertisement:
Media Releases
We produced three media releases, which included:
1. The release of the campaign
2. The event concept
3. Winning an award for the campaign
Publicity brochure
Background Information
Media Question & Answers
Communication Plan:

Our campaign is aimed at rural youth and we intend on using creative concepts aswell as a media kit to produce a successful campaign.
Our elements include:
Print advertisement (posters)
Social media (Facebook and Twitter)
An event
A competition
Media Releases
Publicity brochure
Background Information page
Media question & answers


The brochure highlights two examples of a mental illnesses - depression and anxiety - using the character profiles. It also answers simple questions about mental health and shows 'quotes' from the characters, promoting the help they received for their conditions.
The client - Mental Health Council of Australia - 'promotes mentally healthy communities, educates Australians on mental health issues, conducts research into mental health issues and reforms Australia's mental health system
(www.mhca.org.au)
The World Health Organisation defines mental health as "a state of well-being in which the individual realises his or her own abilities, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to his or her community"
(Wikipedia)
Green is the colour that represents mental health;
'Green ribbon'
Mental illnesses are medical conditions that disrupt a person's thinking, feeling, mood, ability to relate to others and daily functioning
What is a mental illness?
Although the exact cause of most mental illnesses is not known, it is becoming clear through research that many of these conditions are caused by a combination of biological, psychological, and environmental factors
What causes a mental illness?
Full transcript