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PROPAGANDA AND

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by

GISE STINS

on 5 November 2014

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Transcript of PROPAGANDA AND

ECO - 2014
PROPAGANDA AND
PERSUASION

American recruiting poster from World War I depicting uncle Sam, the personification of The United States.
It is the attempt to convince others to do something or to change a belief of their own free will.

SUMMARY
PROPAGANDA
It is a form of communication aimed at influencing the attitude of a population toward some cause or position.

PROPAGANDA TECHNIQUES.

They are designed to believe something, regardless of its truth and always in a one-sided manner. Propaganda techniques tend to be subjective.

PERSUASIVE TECHNIQUES.
ETHOS.
EXAMPLES OF PROPAGANDA

WE FOLLOW YOU!

PERSUASION
They are designed to establish the truth of an argument or claim by presenting evidence. They tend to be objective.
Appealing to someone's sense of authority/credibility
Michael Jordan says 'The best energy drink is Gatorade'.
How does this persuade us to buy this drink?
What is ethical about his opinion?
PATHOS.
Appealing to someone's sense of emotion
There are literally thousands of animals that are
abandoned each year, just left to die in the streets. Won't you just help one of them?
LOGOS.
Appealing to someone's sense of reason
You should work hard at school because:
It gives you options (choices).
It helps you understand the world around you.
It will help you get a good job.
Education=$$$.
It gives you the power to live your life the way you want to!

PROPAGANDA
PROCESS
ACTIVITIES
There is something wrong about Mildred. What is it? How can this be used as persuasion?
Which type of argument (Ethos, Pathos or Logos)is the following?
How do you know?
You shouldn't smoke because it is bad for your health.
Think about all the little kids that look up to you and admire you.
Would you really want to let them down?
THE END
Full transcript