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Rebuilding Together Rohnert Park/Cotati Strategic Plan 2014 - 2016
Transcript of Rebuilding Together Rohnert Park/Cotati Strategic Plan 2014 - 2016
Strong need for services
Positive public image
Annual event celebration
Participation & funding
Establish a stronger connection between RTRPC and its donors
Instill a sense of true appreciation for their contributions
Establish Stronger Donor/Organization Relationship
Annual fundraiser event at a central Rohnert Park/Cotati location, honoring generous Donors and Volunteers
Coordinate “block party” events to celebrate completion of successful rebuilding events
Target messages to key volunteer audiences to increase and continue volunteer participation
Leverage existing needs for philanthropic work presenting Rebuilding Together Rohnert Park/Cotati as the solution to volunteer locally
Target Key Volunteer Audiences
Strategic placement of volunteer information throughout both cities that will generate interest among target audiences
Recruit volunteers from prominent companies and organizations in the area by inviting employees to rebuild projects
Leverage Needs for Philanthropic Work
Create a Rebuilding Together Rohnert Park/Cotati internship program
Establish strategic partnerships with student organizations
Strengthen RTRPC’s infrastructure and outreach through existing partnerships with educational institutions
Develop ongoing conversation around Rebuilding Together Rohnert Park/Cotati within the community
Capitalize on sharing the story of previous rebuild recipients
Develop and circulate “Involvement” video through social media, website, online newsletter, etc.
Develop and circulate “happy homeowner” video series to share stories throughout various media channels
Develop Ongoing Conversation in Community
Optimize use of social media to inform and engage key audiences, creating a forum for RTRPC’s volunteers and donors to share experiences
Develop a Rebuilding Together Rohnert Park/Cotati blog to create custom content related to the organization and its efforts
Create a Rebuilding Together Rohnert Park/Cotati ad
Donors: Rebuilding and restoring the Rohnert Park/Cotati community
Volunteers: Contribute to their community, in their own backyard
Media: RTRPC works toward a better city, improving the lives of 60,000 low-income homeowners, one home at a time
Position RTRPC as the quintessential rebuilding organization
Target outreach to local and philanthropic trade media
Positioning SGN in community as
Quintessential Healthy School Resource
Draft an op-ed piece about SGN's mission and history detailing the work we have done, our community partners, and our goals for the future.
Capitalize on relevant trends in social media
Adapt a vision that embodies a clear connection between our mission and other local initiatives.
Leverage Needs for Philanthropic Work
Develop comprehensive media lists of contacts at local outlets (broadcast and print), philanthropic trade publications and relevant bloggers
Compile an editorial calendar
Invite local print and broadcast media to RTRPC events and rebuild days
School Garden Network promotes and supports school garden programs throughout Sonoma County.
We empoweyouth to embrace r healthy eating habits and to develop respect for and stewardship of all living things.