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The Great Barrier Reef

HPER-R 350 Presentation

Caitlin Milburn

on 11 November 2010

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Transcript of The Great Barrier Reef

Australia Target Market Attractions Transportation Dining Hotel Environmental Impacts Social Impacts Economic Impacts Honeymoon Couples Size: 2 Date Total Cost of the flights to get to the island $4,361 September 19-26, 2010

Australia’s Seasons
Summer: December to February
Autumn: March to May
Winter: June to August
Spring: September to November Southern Ocean Lodge Kangaroo Island
“The Zoo Without Fences” Sustainable Practices Made of recycled timber
Only 1 acres of land were cleared for building
Locally sourced food and beverage
Recycled spotted gum feature walls
Artworks from local Kangaroo Island artisans
Committed to sustainable tourism and preserving the environment Rates 2 night stay minimum
Includes: Gourmet breakfast, light lunch, 4 course dinner, all beverages, island airport transfers, guided adventures and experiences
Check in Time- 2:00pm /Check out Time- 10:30am Since local food, beverages, and art are used in the lodge, the money stays local to the area.
Seasonality is not a major issue for Kangaroo Island, so the Lodge’s revenue does not fluctuate from season to season; pretty consistent. Only 4 small towns are tucked away in Kangaroo Island’s expansive wildlife reserves
Locals feared this hotel would damage the natural environment and open the door to mass development, fortunately they were pleasantly surprised.
Lodge uses local products only
Visitors don’t disrupt the towns very often due to the abundant activities included within the lodge’s rate. Upper class

Australians, Chinese, Japanese, and Americans

Outdoor enthusiasts Marketing TV ads in major cities
Up-scale spas
Large eco-based resorts (i.e. Yellowstone)
Outdoor enthusiast clubs (i.e. Sierra Club) LUXURY PRIVATE TRANSFER

Mercedes G Class, Up To 6 Persons (rates per vehicle one way)
From Kingscote: $300
From Penneshaw: $400
From Vivonne Bay: $150

The cost for the ferry is $166.90 to bring you from Adelaide to Kangaroo Island. It will take approximately 45 minutes to get there. There are signature itineraries available of guided excursions that are designed daily and are included in the price, allowing guests to encounter abundant wildlife in a 'zoo without fences' and discover the Island's unique natural attractions. Breakfast 7:30am – 10am
Lunch 12:30 – 2:30pm
Sunset Canapés 6:00 – 7:00pm
Dinner from 7:00pm Southern Ocean Lodge is Australia's first true luxury lodge, offering a unique and exclusive travel experience on Kangaroo Island in Australia. Floating atop a secluded cliff on a rugged stretch of coast, the lodge commands peerless views of the wild Southern Ocean and pristine Kangaroo Island wilderness. Sensitive, intimate and sophisticated, Southern Ocean Lodge is a sanctuary of refined comfort and luxe, Kangaroo Island style. “ It may be isolated, but South Australia's Kangaroo Island is brimming with unique and award-winning produce. Vogue Entertaining + Travel lunches on the region's finest at Kangaroo Island's equally spectacular Southern Ocean Lodge.” Day to Day Schedule Day 1 Morning Arrive at Southern Ocean Lodge
12:30pm Lunch
2:30pm Coastal Clifftop Walk
5:30pm Kangaroos & Kanapés
7:00pm Dinner at your leisure Day 2 9:00am Wonders of Kangaroo Island
1:00pm Lunch at Southern Ocean Lodge
3:30pm Kelly Hill Caves
7:00pm Dinner at your leisure
9:00pm Southern Stargazing Day 3 9:00am Seal Bay
12:30pm Lunch at Southern Ocean Lodge
2:00pm Beach Fishing
7:00pm Dinner at your leisure Day 4 10:00am Southern Spa
12:30pm Lunch
2:00pm Discover Island Heritage
6:00pm Pre Dinner Drinks & Canapés
8:00pm Dinner at your leisure Day 5 9:00am Epicurean Adventure
6:00pm Pre Dinner Drinks & Canapés
7:00pm Dinner at your leisure Day 6 Morning Enjoy free time on the beach, bicycling, sunbathing, etc.
12:30pm Lunch
2:00pm Art of Nature
7:00pm Dinner at the Southern Ocean Lodge
9:00pm Hanson Bay Sanctuary Nocturnal Tour Day 7 9:30am Kangaroo Island Outdoor Action Quad Biking
12:00pm Check-out Caitlin Milburn, Erin Morton, Jon Stewart, Abra Surdyk, and Drew Ogborn Total Cost= $15,622 to $21,922
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