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park shin

on 7 December 2009

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Transcript of ABE1

Team 3 Professor
Benjamin Mahoney Product Logo Emphasis of 3 "S" Our company try our best to please customers with 3 "S" Product: E-Chef An electronic cookbook
Touch Screen
Diversity of recipies
Multi-functional Competitor Analysis
Lowest:1, Highest:5 4P Analysis
Product: E-Chef with various functions
Price: High price strategy
Promotion: 1000 limited edition with product accessories
Place: Online, Offline(Electronic shops, wholesale shops)
business structure Marketing Campaign1- Internet banner
Thank you for listening
Any questions? Marketing Campaign2- TV Commercial Company Motto Speedy
Full transcript